PEST Analysis of Sports Characteristic Town Construction Under the Background of “Healthy China”

Sport is psychoactive and work, other than for professional sport, is generally not taken into account. The important distinctive defining feature of sport is that competition must occur against, or against, an opponent. In order to remain competitive, an activity must be declared a victor by one of the participants. The activity is simply stress free without competition. This paper analyzes the macro environment of the construction of small towns with Chinese sports characteristics by literature study, logical analysis and PEST analysis. The results are as follows: the political environment: national policies and regulations are clear, and local governments can actively promote and carry out the construction of small towns with sports characteristics; the economic environment: the sports industry will be the pillar industry of stable economic growth, and the construction of small towns with sports contains huge economy consumption potential; social environment: people have a strong interest in sports culture, and national health has become a national strategy; technology environment: “Internet plus” and science & technology can provide huge technical support for the construction of sports featured towns. Optimization path: improve policies and government supervision, and plan reasonably; strengthen environmental protection, and carry forward traditional sports culture; create “sports plus” industrial ecosystem, and enhance regional economic development; innovate scientifically and cultivate construction talents.