不耐烦的消费者

Cass R. Sunstein
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引用次数: 0

摘要

摘要:许多消费者存在“当下偏见”。对于现在偏好的消费者来说,长期是一个陌生的国家,他们不确定自己是否会去。如果消费者遭受目前的偏见,就有空间重新考虑多个领域的国家政策。监管指令可能比经济激励更有效。燃油经济性和能源效率的规定可能每年为偏爱当下的消费者节省数十亿美元。同时减少内部性和外部性的任务的净收益可能超过单独减少外部性的奖励的净收益,即使任务证明是一种效率极低的减少外部性的方式。
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Impatient Consumers
Abstract: Many consumers suffer from present bias. To present-biased consumers, the long term is a foreign country, and they are not sure they will ever visit. If consumers suffer from present bias, there is room to rethink national policies in multiple domains. Regulatory mandates might turn out to be better than economic incentives. Fuel economy and energy efficiency mandates might produce billions of dollars in annual savings to present-biased consumers. The net benefits of mandates that simultaneously reduce internalities and externalities might exceed the net benefits of incentives that reduce externalities alone, even if mandates turn out to be a highly inefficient way of reducing externalities.
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