国际化对医药行业管理控制体系的影响:多案例研究

Antonio José Patrocínio Pereira, Josir Simeone Gomes
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引用次数: 0

摘要

本研究旨在分析国际化战略,并确定是否对九家制药公司的管理控制系统(MCS)产生影响,其中包括七家巴西公司:EMS, EUROFARMA, ACHÉ, CRISTÁLIA, HEBRON, RIOQUÍMICA, FARMANGUINHOS和两家葡萄牙公司,siddefarma和ATRAL。该方法的特点是定性、描述性和多案例研究,根据与国际和管理领域的行政人员的半结构化访谈,以及收集二手数据。在文献中,除了管理控制的特点和机制外,他还试图讨论国际化的经典理论、分类、策略和动机。医药工业的背景,描绘了全球和国家的全景,指出了该部分的结构特点。因此,结果显示,国际化战略和SCG与文献建议的非常接近,遵循P&DI重点战略,类似于发达国家。得出的结论是,国际化对EMS、EUROFARMA和CRISTÁLIA的MCS有影响;而在其他实验中,控制机制没有受到影响或改变。建议在更多参与国际销售的其他制药公司中深化研究,制定跟踪发展的议程。
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Impact of Internationalization on the Management Control System in Pharmaceutical Industries: Study of Multiple Cases
This research aims to analyze the internationalization strategies and to identify if there was an impact on the Management Control Systems (MCS), in nine pharmaceutical companies, being seven Brazilian: EMS, EUROFARMA, ACHÉ, CRISTÁLIA, HEBRON, RIOQUÍMICA, FARMANGUINHOS and two Portuguese, SIDEFARMA and ATRAL. The methodology is characterized as qualitative, descriptive and multiple case study, based on semi-structured interviews with executives in the international and management area, in addition to the collection of secondary data. In the literature, he sought to discuss classical theories, classification, strategies and motivations for internationalization, in addition to the characteristics and mechanisms of management control. The pharmaceutical industry was contextualized, portraying the global and national panorama, pointing out the structural characteristics of the segment. Therefore, the results revealed that the internationalization strategies and the SCG are very close to what the literature recommends, following strategies with a P&DI focus, similar to developed countries. It was concluded that there was an impact, in Internationalization, on the MCS in EMS, EUROFARMA and CRISTÁLIA; and in the others, there was no impact or change in control mechanisms. It is suggested to deepen studies in other pharmaceutical companies, with greater participation of international sales, developing an agenda to follow the evolution.
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