企业家采用技术

Huma Imdad
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引用次数: 0

摘要

本文通过对12位企业家的访谈,在定性分析的基础上分析了采用技术对企业家的影响。研究表明,采用技术有很多好处,因为它有助于更好的营销方法和达到最大数量的客户。此外,它为企业家提供了以最少的资源开展业务的机会,这使得克服商业风险和威胁变得容易。
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Technology Adoption for Entrepreneurs
The paper analyzes the impact of adoption of technology on the entrepreneurs based on a qualitative analysis, by utilizing interviews conducted with respect to 12 entrepreneurs. The study showed that there are great many advantages of technology adoption as it helps in better marketing approach and in reaching maximum number of customers. Moreover, it offers entrepreneurs with opportunities to initiate their businesses with minimum resources, which makes it easy to overcome business risks and threats.
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