行为金融学:股票投资决策的诱饵效应

Bruno Uekane Okumura, Tabajara Pimenta Júnior, Márcia Mitie Durante Maemura, Luiz Eduardo Gaio, Rafael Confetti Gatsios
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引用次数: 1

摘要

本研究旨在探讨基于基本面分析的股票投资决策中诱饵效应的发生。设计/方法/方法在本研究中,通过应用两份问卷来调查诱饵效应,其中一份问卷存在诱饵替代方案,对224名具有商业基础知识的受访者进行调查,模拟在巴西证券交易所上市公司股票的投资决策。数据分析采用Fisher精确检验、学生t检验和方差分析。该研究还旨在发现性别、年龄、学位和专业经验等变量与决策类型之间的潜在关系。结果在对一般反应数据进行分析时,发现存在诱饵效应。然而,当样本按类别(性别、课程、年龄和专业经验)进行分析时,这些证据并没有得到证实。没有统计证据表明诱饵效应会影响等级。最近关于诱饵效应在投资决策中的研究很少。这项研究在考察巴西背景下投资决策中的诱饵效应方面是独一无二的。
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Behavioural finance: the decoy effect on stock investment decisions
Purpose This study aims to investigate the occurrence of the decoy effect in stock investment decisions based on fundamental analysis. Design/methodology/approach In this study, the decoy effect was investigated by applying two questionnaires, one of them with the presence of a decoy alternative, to a set of 224 respondents with knowledge of business fundamentals, simulating investment decisions in stocks of companies listed on the Brazilian Stock Exchange. The data analysis was performed using the Fisher's exact test, Student's t -test and ANOVA. The research also aimed to detect a potential relationship between the variables gender, age, degree and professional experience with the type of decision made. Findings The results pointed to the occurrence of the decoy effect when analysing the general response data. However, such evidence was not confirmed when the sample was analysed by classes (gender, course, age and professional experience). There is no statistical evidence that the decoy effect influences classes. Originality/value The recent decoy effect literature is little explored in investment decision-making. This study is unique in examining the decoy effect in investment decisions in the Brazilian context.
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来源期刊
Journal of Economics, Finance and Administrative Science
Journal of Economics, Finance and Administrative Science Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)
CiteScore
5.10
自引率
20.80%
发文量
23
审稿时长
12 weeks
期刊介绍: The Universidad ESAN, with more than 50 years of experience in the higher education field and post graduate studies, desires to contribute to the academic community with the most outstanding pieces of research. We gratefully welcome suggestions and contributions from business areas such as operations, supply chain, economics, finance and administration. We publish twice a year, six articles for each issue.
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