商场竞争、集聚与租户构成

IF 2 3区 经济学 Q2 BUSINESS, FINANCE Real Estate Economics Pub Date : 2023-05-29 DOI:10.1111/1540-6229.12442
David Leung, Peng Liu, Tingyu Zhou
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引用次数: 0

摘要

以前的购物中心租户组成模型主要集中在销售类似商品的传统锚点零售商和非锚点零售商。随着追求独特和娱乐体验的现代购物者偏好的变化,本文介绍了一种提供体验消费的新型商店,称为“专卖店”。运用动态博弈模型,考虑集聚效益与竞争成本之间的权衡,我们重新审视了当前零售环境下商场业主面临的租户优化问题。我们的研究结果表明,专卖店对最优租户组合和开发商的租金收入有显著影响。本文为迎合当代消费者的大型购物中心的最佳租户组成提供了有价值的见解。
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Competition, agglomeration, and tenant composition in shopping malls
Abstract Previous models of tenant composition in shopping malls have focused on traditional anchor and nonanchor retailers who sell similar merchandise. With the changing preferences of modern shoppers who seek unique and entertaining experiences, this article introduces a new type of store known as “specialty stores” that offer experiential consumption. Using a dynamic game model that considers the trade‐off between the benefits of agglomeration and the costs of competition, we re‐examine the tenant optimization problem faced by mall owners in the current retail environment. Our findings show that specialty stores have a significant impact on the optimal tenant mix and the rent revenue of developers. This article provides valuable insights into the optimal tenant composition for large‐scale shopping centers that cater to contemporary consumers.
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来源期刊
CiteScore
4.00
自引率
13.60%
发文量
44
期刊介绍: As the official journal of the American Real Estate and Urban Economics Association, Real Estate Economics is the premier journal on real estate topics. Since 1973, Real Estate Economics has been facilitating communication among academic researchers and industry professionals and improving the analysis of real estate decisions. Articles span a wide range of issues, from tax rules to brokers" commissions to corporate real estate including housing and urban economics, and the financial economics of real estate development and investment.
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