探索Y一代对家族经营酒店的看法:感知的家族企业形象

IF 4.5 3区 管理学 Q1 BUSINESS Journal of Vacation Marketing Pub Date : 2023-05-29 DOI:10.1177/13567667231178319
Sarah Schönherr, Frieda Raich, Anita Zehrer, Birgit Pikkemaat
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引用次数: 0

摘要

鉴于Y世代对旅游业的巨大潜力,我们通过20次半结构化访谈探讨了他们对主导旅游业的家庭经营酒店的看法和意见。研究表明,Y一代积极地看待家庭经营酒店的形象,在强调好客的同时强调传统、小规模结构、真实性和信任。我们的研究结果强调了在Y一代和家族企业之间的沟通中,对家族企业的责任承担,包括口碑的重要性。基于组织认同理论,家族酒店可以以其核心价值观为基础,塑造家族企业形象,促进差异化,建立顾客关系。本研究将Y世代与以家族企业为主的旅游产业背景联系起来。研究结果表明,应该将Y世代作为家庭经营旅游业的目标群体,并扩大研究范围。
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Exploring Generation Y's perception of family-run hotels: The perceived family firm image
Given the great potential of Generation Y for the tourism industry, their perceptions, and opinions of family-run hotels, which dominate tourism, were explored through 20 semi-structured interviews. The study shows that Generation Y perceives the image of family-run hotels positively and emphasizes traditions, small-scale structures, authenticity, and trust while highlighting their hospitableness. Our results underline the assumption of responsibility to family firms, including the importance of word-of-mouth, in the communication between Generation Y and family firms. Based on organizational identity theory, family-run hotels can build on their core values to build family firm images, contributing to differentiation, and establishing customer relationships. This study relates Generation Y to the tourism industry context, which family firms mainly run. The findings suggest that Generation Y should be targeted as a segment for the family-run tourism industry and that research should be expanded.
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来源期刊
CiteScore
9.70
自引率
15.70%
发文量
54
期刊介绍: Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.
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