GENERAL TRENDS AND CHARACTERISTIC ASPECTS OF DIGITAL TRANSFORMATION IN THE FIELD OF HR MANAGEMENT

The article is devoted to the problem of identifying general trends and determining the most important aspects of digital transformation in the field of HR management in modern realities. It has been established that digitalization, due to the use of the latest software, the most advanced information technology solutions, provides opportunities in the optimization of business processes, the implementation of radical changes in the improvement of the organizational structure, in models and methods of management, centers for the adoption and implementation of management decisions. It has been established that in today's world the digital skills of employees are becoming critically important, as a result of which a systematic rethinking and large-scale revision of the requirements for specialists is taking place. At the same time, the latest approaches to the implementation of HR management processes cause a significant technological transformation, which requires an increase in the level of digital competence of HR managers. It has been argued that digitization consists not only in the use of digital technologies, but, first of all, in changing the way of thinking, the content of corporate culture, management style and methods, the system and approaches to encouraging employees, and in the introduction of modern progressive models. At the same time, it involves the integration of digital technologies in all areas of business, which leads to certain qualitative, and sometimes even fundamental changes in the functioning of the business entity. Strategic guidelines for the formation of an effective personnel management system during large-scale digitalization are outlined. The currently most widespread digital technologies used in the field of HR management have been identified. It has been proven that the implementation of modern digital HR technologies by organizations not only provides them with significant opportunities and competitive advantages, but can also create a number of risks and have certain significant disadvantages. Established trends in the HR field that influence processes related to the formation of a personnel management strategy. Prospective improvements from the implementation of the latest digital HR technologies by organizations have been identified.