TERRITORY AND REGION DEVELOPMENT AS AN OBJECT OF CRISIS MANAGEMENT

Introduction. The development of territory and regions is one of the key issues that requires the attention of crisis management. In the context of current challenges and crisis situations, effective crisis management is crucial for ensuring the sustainable development of territories and regions. The relevance of the problem of territory development as an object of crisis management is determined by the need to ensure the long-term stability and prosperity of regions. The research hypothesis is that effective crisis management contributes to the sustainable development of territory and region. The aim of this article is to study and analyze the development of territory and region as an object of crisis management in order to identify optimal strategies for ensuring sustainable development. Research methods. To achieve the aim of this research, the following methods were employed: analysis of scientific literature, statistical data analysis, surveys, and interviews with experts in crisis management. Results. The research findings confirmed that effective crisis management contributes to enhancing the resilience of territories and regions in crisis situations. It was identified that optimal strategies include ensuring effective communication, flexibility, and coordination among different structures and actors of crisis management. Additionally, timely forecasting of potential crisis situations and implementation of preventive measures were found to be crucial for successful crisis management. The conclusions drawn from the research findings highlight the necessity of effective crisis management for ensuring sustainable development of territories and regions. The identified optimal strategies and recommendations can be utilized to enhance practical activities in the field of crisis management. Keywords: development; territory; region; crisis management; sustainability; efficiency.