The present research aimed to explore the impact of sales promotions on consumer behavior during the COVID-19 pandemic. The study analyzed consumer reactions to various promotion types such as bonuses, coupons, buy one get one free, vouchers, free samples, and price discounts. The aim was to investigate if these promotions positively influence consumer purchasing behavior and if the pandemic has induced overpurchasing behavior due to panic. During the research, 541 randomly selected respondents from Azerbaijan and Poland were involved and the results showed that sales promotions have a positive effect on the consumer buying behavior and lead to an increase in purchases beyond the consumers’ actual needs. This is particularly true during times of economic uncertainty when consumers are searching for discounted products to save money and minimize household spending.
{"title":"The power of sale promotions: Analyzing the impact of sales promotion offerings on consumer buying behavior in the pandemic","authors":"Sadi sadihuseynzada@gmail.com","doi":"10.58691/man/176037","DOIUrl":"https://doi.org/10.58691/man/176037","url":null,"abstract":"The present research aimed to explore the impact of sales promotions on consumer behavior during the COVID-19 pandemic. The study analyzed consumer reactions to various promotion types such as bonuses, coupons, buy one get one free, vouchers, free samples, and price discounts. The aim was to investigate if these promotions positively influence consumer purchasing behavior and if the pandemic has induced overpurchasing behavior due to panic. During the research, 541 randomly selected respondents from Azerbaijan and Poland were involved and the results showed that sales promotions have a positive effect on the consumer buying behavior and lead to an increase in purchases beyond the consumers’ actual needs. This is particularly true during times of economic uncertainty when consumers are searching for discounted products to save money and minimize household spending.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139613951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-10DOI: 10.30857/2415-3206.2023.1.6
Valentyna Yatsenko
INTRODUCTION. The social responsibility of higher education institutions in the market of educational services is becoming increasingly important as educational institutions have an impact on the social, economic, and environmental environment. Understanding the significance of this issue is crucial for the development of a sustainable society. RESEARCH HYPOTHESIS: The comprehensive utilization of the concepts of the green university, smart university, university promoting a healthy lifestyle, management of social and cultural diversity, management of historical and cultural heritage, the university's third mission, socially-oriented university, and university as a stakeholder organization contributes to enhancing the social responsibility of higher education institutions in the market of educational services. THE AIM of this article is to investigate the impact of the comprehensive utilization of social responsibility concepts in the market of educational services on universities, with the goal of exploring their potential for sustainable development and fostering a harmonious social environment. METHODS. This research employed analytical methods and a review of literature and scientific publications to gather and analyze information on the concepts of social responsibility in higher education institutions. FINDINGS. The findings of the research indicate that the comprehensive utilization of the concepts of the green university, smart university, university promoting a healthy lifestyle, management of social and cultural diversity, management of historical and cultural heritage, the university's third mission, socially-oriented university, and university as a stakeholder organization contributes to enhancing the social responsibility of higher education institutions in the market of educational services. CONCLUSION. The comprehensive utilization of social responsibility concepts in higher education institutions holds significant potential for improving social and economic sustainability. Implementing these concepts facilitates the creation of a balanced environment where universities actively engage in societal life and foster the harmonious development of individuals. KEYWORDS: social responsibility; green university; smart university; university promoting a healthy lifestyle; diversity management; heritage management; university's third mission; socially-oriented university; stakeholder organization.
{"title":"ARCHITECTURE OF CONCEPTS OF SOCIAL RESPONSIBILITY OF HIGHER EDUCATION INSTITUTIONS IN THE EDUCATION SERVICES MARKET","authors":"Valentyna Yatsenko","doi":"10.30857/2415-3206.2023.1.6","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.1.6","url":null,"abstract":"INTRODUCTION. The social responsibility of higher education institutions in the market of educational services is becoming increasingly important as educational institutions have an impact on the social, economic, and environmental environment. Understanding the significance of this issue is crucial for the development of a sustainable society. \u0000RESEARCH HYPOTHESIS: The comprehensive utilization of the concepts of the green university, smart university, university promoting a healthy lifestyle, management of social and cultural diversity, management of historical and cultural heritage, the university's third mission, socially-oriented university, and university as a stakeholder organization contributes to enhancing the social responsibility of higher education institutions in the market of educational services. \u0000THE AIM of this article is to investigate the impact of the comprehensive utilization of social responsibility concepts in the market of educational services on universities, with the goal of exploring their potential for sustainable development and fostering a harmonious social environment. \u0000METHODS. This research employed analytical methods and a review of literature and scientific publications to gather and analyze information on the concepts of social responsibility in higher education institutions. \u0000FINDINGS. The findings of the research indicate that the comprehensive utilization of the concepts of the green university, smart university, university promoting a healthy lifestyle, management of social and cultural diversity, management of historical and cultural heritage, the university's third mission, socially-oriented university, and university as a stakeholder organization contributes to enhancing the social responsibility of higher education institutions in the market of educational services. \u0000CONCLUSION. The comprehensive utilization of social responsibility concepts in higher education institutions holds significant potential for improving social and economic sustainability. Implementing these concepts facilitates the creation of a balanced environment where universities actively engage in societal life and foster the harmonious development of individuals. \u0000KEYWORDS: social responsibility; green university; smart university; university promoting a healthy lifestyle; diversity management; heritage management; university's third mission; socially-oriented university; stakeholder organization.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139440680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-10DOI: 10.30857/2415-3206.2023.1.5
Anton Mazurov
Introduction. In the dynamic landscape of contemporary business, the traditional marketing concept undergoes critique due to its limitations concerning B2B interactions. The incongruity between theoretical developments and practical market needs has spurred the emergence of supplementary marketing disciplines, such as service marketing, relationship marketing, etc. The fragmentation of marketing theory has necessitated the formulation of a unifying paradigm that encompasses a multitude of aspects and challenges inherent to modern economics. Scholars S. Vargo and R. Lusch have proposed the concept of service-dominant logic as a unifying paradigm that emphasizes the central role of service, the concept of value, and co-creation as opposed to the mere exchange of products. In our view, within the debate regarding the role of service in marketing, attention should be directed toward the fundamental components of service-dominant logic, the role and influence of customers on value creation and service provision. Crucial questions include the alignment of market participants into networked structures (service ecosystems) and the search for sources of competitive advantage amidst rapid commoditization of almost any offering. The hypothesis of the scientific research consists in substantiating the prevalence of the service-dominant logic in B2B marketing compared to the traditional marketing concept and the decisive role of the customer experience as a source of competitive advantage. The purpose of the study is to examine the components of the service-dominant logic, to identify key distinctions from the traditional marketing paradigm, and to substantiate the significance of the customer experience in B2B marketing. The methodology of scientific research is general scientific research methods, including: induction and deduction, comparison, expert analysis, classification and description, evaluation grouping, and comparison methods. Conclusions and prospects for further research. Theoretical provisions of the service-dominant logic and its key distinctions from the traditional marketing paradigm were analyzed. The importance of the customer experience in B2B interactions was substantiated. Further research should focus on empirical validation and implementation issues of service logic, customer experience management and the principles of creation and functioning of service network structures. Keywords: service-dominant logic; customer experience; value co-creation; value proposition; resource integration; service ecosystem.
{"title":"COMPONENTS OF SERVICE-DOMINANT LOGIC IN B2B MARKETING","authors":"Anton Mazurov","doi":"10.30857/2415-3206.2023.1.5","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.1.5","url":null,"abstract":"Introduction. In the dynamic landscape of contemporary business, the traditional marketing concept undergoes critique due to its limitations concerning B2B interactions. The incongruity between theoretical developments and practical market needs has spurred the emergence of supplementary marketing disciplines, such as service marketing, relationship marketing, etc. The fragmentation of marketing theory has necessitated the formulation of a unifying paradigm that encompasses a multitude of aspects and challenges inherent to modern economics. \u0000Scholars S. Vargo and R. Lusch have proposed the concept of service-dominant logic as a unifying paradigm that emphasizes the central role of service, the concept of value, and co-creation as opposed to the mere exchange of products. In our view, within the debate regarding the role of service in marketing, attention should be directed toward the fundamental components of service-dominant logic, the role and influence of customers on value creation and service provision. Crucial questions include the alignment of market participants into networked structures (service ecosystems) and the search for sources of competitive advantage amidst rapid commoditization of almost any offering. \u0000The hypothesis of the scientific research consists in substantiating the prevalence of the service-dominant logic in B2B marketing compared to the traditional marketing concept and the decisive role of the customer experience as a source of competitive advantage. \u0000The purpose of the study is to examine the components of the service-dominant logic, to identify key distinctions from the traditional marketing paradigm, and to substantiate the significance of the customer experience in B2B marketing. \u0000The methodology of scientific research is general scientific research methods, including: induction and deduction, comparison, expert analysis, classification and description, evaluation grouping, and comparison methods. \u0000Conclusions and prospects for further research. Theoretical provisions of the service-dominant logic and its key distinctions from the traditional marketing paradigm were analyzed. The importance of the customer experience in B2B interactions was substantiated. Further research should focus on empirical validation and implementation issues of service logic, customer experience management and the principles of creation and functioning of service network structures. \u0000Keywords: service-dominant logic; customer experience; value co-creation; value proposition; resource integration; service ecosystem.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139439356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-10DOI: 10.30857/2415-3206.2023.1.7
Altan Ismailov
INTRODUCTION. The relevance of discussing management tools for supporting and revitalizing Ukraine's industry is of paramount importance in the context of contemporary challenges facing the country. Given the geopolitical and economic changes, Ukraine is confronted with the imperative to efficiently utilize resources and tools to support and rejuvenate its industrial sector, with the goal of establishing a resilient economy and addressing threats to national security. RESEARCH HYPOTHESIS is that effective management of tools to support and revitalize the industrial sector can contribute to the creation of a sustainable economy in Ukraine and help the country overcome complex challenges associated with geopolitical and economic factors. THE AIM of this research is to analyze and propose effective management strategies and tools to support and revitalize Ukraine's industrial sector, with a focus on fostering economic sustainability and addressing challenges arising from geopolitical and economic factors. METHODS. The following methods were used for conducting the research: literature analysis, documentary analysis, system analysis, expert surveys, comparative analysis, and scenario modeling. FINDINGS. The conducted research has revealed that effective management of tools to support and restore the industry is crucial for creating a sustainable economy in Ukraine and can help the country overcome complex challenges related to geopolitical and economic factors. The results also confirmed the importance of realistic goals, balanced resource allocation, a monitoring and evaluation system, the creation of an investment climate, and collaboration with partners for the successful implementation of recovery programs. CONCLUSION. The conclusion of the study highlights that effective management of tools to support and restore Ukraine's industry is critically important for addressing contemporary economic and geopolitical challenges and for creating a sustainable economy. To achieve success in this endeavor, it is essential to establish realistic goals, allocate resources judiciously, implement a monitoring system, foster an investment-friendly climate, and actively collaborate with partners at both the national and international levels. KEYWORDS: management tools; industrial support; recovery; economy; conflict; geopolitical factors; resources; monitoring; investments; collaboration.
{"title":"MANAGEMENT TOOLS TO SUPPORT THE INDUSTRY OF UKRAINE","authors":"Altan Ismailov","doi":"10.30857/2415-3206.2023.1.7","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.1.7","url":null,"abstract":"INTRODUCTION. The relevance of discussing management tools for supporting and revitalizing Ukraine's industry is of paramount importance in the context of contemporary challenges facing the country. Given the geopolitical and economic changes, Ukraine is confronted with the imperative to efficiently utilize resources and tools to support and rejuvenate its industrial sector, with the goal of establishing a resilient economy and addressing threats to national security. \u0000RESEARCH HYPOTHESIS is that effective management of tools to support and revitalize the industrial sector can contribute to the creation of a sustainable economy in Ukraine and help the country overcome complex challenges associated with geopolitical and economic factors. \u0000THE AIM of this research is to analyze and propose effective management strategies and tools to support and revitalize Ukraine's industrial sector, with a focus on fostering economic sustainability and addressing challenges arising from geopolitical and economic factors. \u0000METHODS. The following methods were used for conducting the research: literature analysis, documentary analysis, system analysis, expert surveys, comparative analysis, and scenario modeling. \u0000FINDINGS. The conducted research has revealed that effective management of tools to support and restore the industry is crucial for creating a sustainable economy in Ukraine and can help the country overcome complex challenges related to geopolitical and economic factors. The results also confirmed the importance of realistic goals, balanced resource allocation, a monitoring and evaluation system, the creation of an investment climate, and collaboration with partners for the successful implementation of recovery programs. \u0000CONCLUSION. The conclusion of the study highlights that effective management of tools to support and restore Ukraine's industry is critically important for addressing contemporary economic and geopolitical challenges and for creating a sustainable economy. To achieve success in this endeavor, it is essential to establish realistic goals, allocate resources judiciously, implement a monitoring system, foster an investment-friendly climate, and actively collaborate with partners at both the national and international levels. \u0000KEYWORDS: management tools; industrial support; recovery; economy; conflict; geopolitical factors; resources; monitoring; investments; collaboration.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139440101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-10DOI: 10.30857/2415-3206.2023.1.9
Svitlana Bondarenko
INTRODUCTION. Sustainable development and victory in competition in the conditions of globalization and international division of labor can be ensured by enterprises that manage the quality of business processes on a systematic basis, which makes it possible to produce high-quality, environmentally safe products in an ethical way. THE PURPOSE OF THE STUDY is the further development of methodological, methodical and practical approaches to the management of the quality of business processes of a fashion industry enterprise in the context of its achieving sustainable development. RESEARCH METHODS. The research used scientific methods of theoretical generalization, analysis, synthesis, induction and deduction, structural-logical analysis, historical method. RESULT. The high quality of products and services plays a decisive role in achieving sustainable development of the enterprise. The relationship between sustainable development and quality management at the evolution stages of enterprises and organizations is considered. Four stages have been identified, which correspond to organizational models, determined by a combination of the following features: closed – open system; rational – social thinking. The place of quality management and sustainable development in each organization’s model is determined. The quality chain reaction of E. Deming was supplemented and expanded with additional links of ecological and social component and it was shown that high product quality leads to a positive economic, social and ecological effect, i.e. ensures the sustainable development of the enterprise. The special role of the ecological component of sustainable development is highlighted. In order to avoid and counteract environmental threats, enterprises carry out rational nature management measures and processes of ecologically balanced development. The indicators of environmental protection activities in Ukraine 2016–2020 were reviewed. CONCLUSIONS. Sustainable development is the driver of quality management of business processes at the enterprise, which is confirmed by the logical chain of quality improvement influence on the economic, environmental and social components of sustainable development of the producer. The organization model in the period of open systems and social individual ensures comprehensive quality management and sustainable development of the enterprise. The quality management system of business processes at a fashion industry enterprise, which meets the requirements of the international standard ISO 9001: 2015, is a tool for realizing the goals of sustainable development of the enterprise. KEYWORDS: sustainable development; quality; quality management; business process quality management system; E. Deming's chain; environmental protection activity.
引 言在全球化和国际分工的条件下，可持续发展和在竞争中获胜可以通过企业系统地管理业务流程的质量来保证，这使得以道德的方式生产高质量、环境安全的产品成为可能。本研究的目的是在实现可持续发展的背景下，进一步发展时装企业业务流程质量管理的方法论、方法和实践方法。研究方法：研究采用了理论概括、分析、综合、归纳和演绎、结构逻辑分析、历史方法等科学方法。结果。高质量的产品和服务对企业实现可持续发展起着决定性作用。研究考虑了企业和组织发展阶段的可持续发展与质量管理之间的关系。确定了四个阶段，它们与组织模式相对应，由以下特征的组合决定：封闭-开放系统；理性-社会思维。确定了质量管理和可持续发展在每个组织模式中的位置。戴明（E. Deming）的质量连锁反应得到了补充和扩展，增加了生态和社会要素的环节，并证明高质量的产品会带来积极的经济、社会和生态效应，即确保企业的可持续发展。强调了可持续发展中生态要素的特殊作用。为了避免和应对环境威胁，企业采取了合理的自然管理措施和生态平衡发展进程。回顾了 2016-2020 年乌克兰环境保护活动指标。结论。可持续发展是企业业务流程质量管理的驱动力，这一点在质量改进对生产者可持续发展的经济、环境和社会组成部分的影响逻辑链中得到了证实。开放系统和社会个体时期的组织模式确保了企业的全面质量管理和可持续发展。符合 ISO 9001: 2015 国际标准要求的时装企业业务流程质量管理体系是实现企业可持续发展目标的工具。关键词：可持续发展；质量；质量管理；业务流程质量管理体系；戴明链；环保活动。
{"title":"QUALITY MANAGEMENT OF BUSINESS PROCESSES IN THE CONTEXT OF ACHIEVING SUSTAINABLE DEVELOPMENT OF FASHION INDUSTRY ENTERPRISES","authors":"Svitlana Bondarenko","doi":"10.30857/2415-3206.2023.1.9","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.1.9","url":null,"abstract":"INTRODUCTION. Sustainable development and victory in competition in the conditions of globalization and international division of labor can be ensured by enterprises that manage the quality of business processes on a systematic basis, which makes it possible to produce high-quality, environmentally safe products in an ethical way. \u0000THE PURPOSE OF THE STUDY is the further development of methodological, methodical and practical approaches to the management of the quality of business processes of a fashion industry enterprise in the context of its achieving sustainable development. \u0000RESEARCH METHODS. The research used scientific methods of theoretical generalization, analysis, synthesis, induction and deduction, structural-logical analysis, historical method. \u0000RESULT. The high quality of products and services plays a decisive role in achieving sustainable development of the enterprise. The relationship between sustainable development and quality management at the evolution stages of enterprises and organizations is considered. Four stages have been identified, which correspond to organizational models, determined by a combination of the following features: closed – open system; rational – social thinking. The place of quality management and sustainable development in each organization’s model is determined. The quality chain reaction of E. Deming was supplemented and expanded with additional links of ecological and social component and it was shown that high product quality leads to a positive economic, social and ecological effect, i.e. ensures the sustainable development of the enterprise. The special role of the ecological component of sustainable development is highlighted. In order to avoid and counteract environmental threats, enterprises carry out rational nature management measures and processes of ecologically balanced development. The indicators of environmental protection activities in Ukraine 2016–2020 were reviewed. \u0000CONCLUSIONS. Sustainable development is the driver of quality management of business processes at the enterprise, which is confirmed by the logical chain of quality improvement influence on the economic, environmental and social components of sustainable development of the producer. The organization model in the period of open systems and social individual ensures comprehensive quality management and sustainable development of the enterprise. The quality management system of business processes at a fashion industry enterprise, which meets the requirements of the international standard ISO 9001: 2015, is a tool for realizing the goals of sustainable development of the enterprise. \u0000KEYWORDS: sustainable development; quality; quality management; business process quality management system; E. Deming's chain; environmental protection activity.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139440342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-10DOI: 10.30857/2415-3206.2023.1.12
Yurii Grechyshkin
INTRODUCTION. The architecture of an integrated structure as an organizational and economic form is a set of individual elements organized into a single system by production-technical and financial connections, the specific meaning of which is reflected through specific forms of integration. In terms of business organization, integrated business structures are important, usually aimed at obtaining income, maximizing capital and directing it to the financial and economic goals of such structures. RESEARCH METHODS. The research used methods of comparative analysis and synthesis, induction and deduction, monitoring of international best practices in the field of managing the development of the potential of cluster integrated business structures. THE HYPOTHESIS OF THE RESEARCH is that based on the channelization of the best practices of international experience, it is possible to justify the components of the management system for the development of the potential of cluster integrated business structures. PURPOSE of the article is to study the components of the management system for the development of the potential of cluster business structures. RESULTS. The theoretical and methodological basis of management systems for developing the potential of cluster integrated business structures has been studied and improved. In general, the system of management of the development of the potential of the KISB is defined as the activity of the purposeful influence of the managing subject of management on the relations between the participants of the cluster regarding the effective generation, distribution and use of the potential of the KISB through the appropriate management mechanism (methodology, structure, techniques, adjustment of business processes) with with the aim of accumulating the maximum synergistic effect from such activity and its further transformation into value (material, immaterial) for the end consumer. KEYWORDS: integration; integrated business structures; management; clustering; cluster mergers of enterprises; cooperation; business partnership.
{"title":"THE MAIN COMPONENTS OF THE MANAGEMENT SYSTEM FOR THE DEVELOPMENT OF THE POTENTIAL OF CLUSTER INTEGRATED BUSINESS STRUCTURES","authors":"Yurii Grechyshkin","doi":"10.30857/2415-3206.2023.1.12","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.1.12","url":null,"abstract":"INTRODUCTION. The architecture of an integrated structure as an organizational and economic form is a set of individual elements organized into a single system by production-technical and financial connections, the specific meaning of which is reflected through specific forms of integration. In terms of business organization, integrated business structures are important, usually aimed at obtaining income, maximizing capital and directing it to the financial and economic goals of such structures. \u0000RESEARCH METHODS. The research used methods of comparative analysis and synthesis, induction and deduction, monitoring of international best practices in the field of managing the development of the potential of cluster integrated business structures. \u0000THE HYPOTHESIS OF THE RESEARCH is that based on the channelization of the best practices of international experience, it is possible to justify the components of the management system for the development of the potential of cluster integrated business structures. \u0000PURPOSE of the article is to study the components of the management system for the development of the potential of cluster business structures. \u0000RESULTS. The theoretical and methodological basis of management systems for developing the potential of cluster integrated business structures has been studied and improved. In general, the system of management of the development of the potential of the KISB is defined as the activity of the purposeful influence of the managing subject of management on the relations between the participants of the cluster regarding the effective generation, distribution and use of the potential of the KISB through the appropriate management mechanism (methodology, structure, techniques, adjustment of business processes) with with the aim of accumulating the maximum synergistic effect from such activity and its further transformation into value (material, immaterial) for the end consumer. \u0000KEYWORDS: integration; integrated business structures; management; clustering; cluster mergers of enterprises; cooperation; business partnership.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139441521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-10DOI: 10.30857/2415-3206.2023.1.11
Iryna Miahkykh
INTRODUCTION. In the modern world, higher education plays a pivotal role in shaping social responsibility. In the context of the war that erupted in Ukraine in 2022, this issue becomes particularly pertinent, posing a unique challenge for higher education institutions to ensure sustainable development and address social tasks. The challenges arising during wartime demand new strategies and approaches to ensure the continuity of the educational process and support the student community. RESEARCH HYPOTHESIS: The research hypothesis aims to identify effective higher education strategies in Ukraine in the context of armed conflict, focused on ensuring sustainable development and addressing social challenges. THE AIM of the research is to examine the impact of the armed conflict on higher education in Ukraine and develop strategies of social responsibility to address the challenges within this context. METHODS. The research will be conducted through the analysis of statistical data, studying cases of successful rehabilitation of Ukrainian universities during armed conflicts, and considering feedback from experts and involved stakeholders. FINDINGS. The research findings have identified key challenges faced by higher education in Ukraine during times of armed conflict, including restricted access to educational institutions, damage to infrastructure, and changes in learning conditions. A comprehensive set of measures has been proposed to address these challenges, encompassing the development of distance learning platforms, international expert support, and resource mobilization to restore the educational process and ensure the sustainability of higher education in crisis conditions. CONCLUSION. The research findings underscore the necessity and importance of addressing the challenges faced by higher education in the context of the ongoing armed conflict in Ukraine. The proposed strategies and recommendations delineate pathways for improvement and the implementation of socially responsible approaches. The research findings suggest that adhering to the principles of social responsibility in times of armed conflict can be achieved through active participation in international programs, humanitarian initiatives, and collaborative projects. KEYWORDS: social responsibility; higher education; challenges; armed conflict; international cooperation; resources.
{"title":"SOCIAL RESPONSIBILITY IN HIGHER EDUCATION: CHALLENGES AND OPPORTUNITIES","authors":"Iryna Miahkykh","doi":"10.30857/2415-3206.2023.1.11","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.1.11","url":null,"abstract":"INTRODUCTION. In the modern world, higher education plays a pivotal role in shaping social responsibility. In the context of the war that erupted in Ukraine in 2022, this issue becomes particularly pertinent, posing a unique challenge for higher education institutions to ensure sustainable development and address social tasks. The challenges arising during wartime demand new strategies and approaches to ensure the continuity of the educational process and support the student community. \u0000RESEARCH HYPOTHESIS: The research hypothesis aims to identify effective higher education strategies in Ukraine in the context of armed conflict, focused on ensuring sustainable development and addressing social challenges. \u0000THE AIM of the research is to examine the impact of the armed conflict on higher education in Ukraine and develop strategies of social responsibility to address the challenges within this context. \u0000METHODS. The research will be conducted through the analysis of statistical data, studying cases of successful rehabilitation of Ukrainian universities during armed conflicts, and considering feedback from experts and involved stakeholders. \u0000FINDINGS. The research findings have identified key challenges faced by higher education in Ukraine during times of armed conflict, including restricted access to educational institutions, damage to infrastructure, and changes in learning conditions. A comprehensive set of measures has been proposed to address these challenges, encompassing the development of distance learning platforms, international expert support, and resource mobilization to restore the educational process and ensure the sustainability of higher education in crisis conditions. \u0000CONCLUSION. The research findings underscore the necessity and importance of addressing the challenges faced by higher education in the context of the ongoing armed conflict in Ukraine. The proposed strategies and recommendations delineate pathways for improvement and the implementation of socially responsible approaches. The research findings suggest that adhering to the principles of social responsibility in times of armed conflict can be achieved through active participation in international programs, humanitarian initiatives, and collaborative projects. \u0000KEYWORDS: social responsibility; higher education; challenges; armed conflict; international cooperation; resources.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139439558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-10DOI: 10.30857/2415-3206.2023.1.1
Мariana Shkoda, Yana Onofriichuk
The purpose of the article is research and systematization of scientific concepts and theories regarding the formation of cluster-united enterprises. Research methods. In this study, when carrying out the systematization of scientific concepts and theories, the authors used general scientific research methods, in particular, to reveal the evolutionary foundations of the development of cluster theory, comparative analysis of scientific concepts of both foreign and domestic scientists regarding the development of cluster formations, the formation of cluster-united enterprises, the following empirical methods were used as a method of historical analysis, methods of logical and comparative analysis. Presentation of the main research material. In the course of research and systematization of scientific concepts and theories regarding the formation of cluster-united enterprises, analyzing scientific concepts and theories regarding the formation of cluster-united enterprises, it was highlighted that within the limits of these theories, the concept of a cluster is complemented by such characteristics as systems of generation and dissemination of innovative ideas and experience, which in turn generally affects the modernization of the national economy. The article substantiates that cluster forms of organization of research subjects and organization of production make it possible to facilitate the commercialization of innovations and make it possible to create favorable conditions for the development of new highly specialized innovative and active areas of activity. Conclusions from the conducted research. The article outlines that modern science still lacks a generally accepted understanding of when the first clusters appeared. The evolutionary study of the development of cluster formations and their global connections indisputably points to the growing relationship of cluster-united enterprises, where resources and competences are combined, access to target markets and know-how becomes open, information and experience are exchanged between clusters. Keywords: cluster theory; cluster; cluster formations; clusterization.
{"title":"SYSTEMATIZATION OF SCIENTIFIC CONCEPTS AND THEORIES OF THE FORMATION OF CLUSTER-UNITED ENTERPRISES","authors":"Мariana Shkoda, Yana Onofriichuk","doi":"10.30857/2415-3206.2023.1.1","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.1.1","url":null,"abstract":"The purpose of the article is research and systematization of scientific concepts and theories regarding the formation of cluster-united enterprises. \u0000Research methods. In this study, when carrying out the systematization of scientific concepts and theories, the authors used general scientific research methods, in particular, to reveal the evolutionary foundations of the development of cluster theory, comparative analysis of scientific concepts of both foreign and domestic scientists regarding the development of cluster formations, the formation of cluster-united enterprises, the following empirical methods were used as a method of historical analysis, methods of logical and comparative analysis. \u0000Presentation of the main research material. In the course of research and systematization of scientific concepts and theories regarding the formation of cluster-united enterprises, analyzing scientific concepts and theories regarding the formation of cluster-united enterprises, it was highlighted that within the limits of these theories, the concept of a cluster is complemented by such characteristics as systems of generation and dissemination of innovative ideas and experience, which in turn generally affects the modernization of the national economy. The article substantiates that cluster forms of organization of research subjects and organization of production make it possible to facilitate the commercialization of innovations and make it possible to create favorable conditions for the development of new highly specialized innovative and active areas of activity. \u0000Conclusions from the conducted research. The article outlines that modern science still lacks a generally accepted understanding of when the first clusters appeared. The evolutionary study of the development of cluster formations and their global connections indisputably points to the growing relationship of cluster-united enterprises, where resources and competences are combined, access to target markets and know-how becomes open, information and experience are exchanged between clusters. \u0000Keywords: cluster theory; cluster; cluster formations; clusterization.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139440188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-10DOI: 10.30857/2415-3206.2023.1.10
Olena Cherniavska, Ivan Gryshchenko, L. Hanushchak-Yefimenko, O. Olshanska, Oleksandra D. Cherniavska
INTRODUCTION AND RESEARCH PURPOSE: This research stems from the increasing importance of innovation in higher education and the growing role of virtual connections and collaborative initiatives in shaping the global educational landscape. Building upon prior research in this field, this study aims to provide a comprehensive exploration of how these elements come together to create a more interconnected and inclusive world of education. The central question addressed in this study is: How can innovation in higher education, particularly through virtual connections and collaborative initiatives like VEHUB4YOU, contribute to bridging educational gaps and fostering global unity? To investigate this question, we examine the objectives, methods, and impact of VEHUB4YOU as the subject of our study. HYPOTHESIS: The hypothesis of this research anticipates that innovations in higher education, aimed at using virtual connections and collaborative initiatives, particularly through programs like VEHUB4YOU, have the potential to create a more interconnected and inclusive world of education. We assume that such initiatives not only enhance accessibility and the quality of education but also stimulate innovation, promote knowledge exchange, and foster collaboration among educational institutions, contributing to global unity and the development of the educational sector. RESEARCH METHODS: The research employs a qualitative approach, including a review of existing literature, case studies, and interviews with key participants involved in VEHUB4YOU. This multifaceted methodology allows us to gather comprehensive insights into the program's objectives, implementation, and its impact on higher education within the African context. RESULTS: The study uncovers multifaceted aspects of innovation in higher education, highlighting the evolution of virtual connections in overcoming geographical barriers. It investigates collaborative initiatives as driving forces for positive change, facilitating the creation of inclusive and diverse learning environments. The case of VEHUB4YOU demonstrates how such programs assist educational institutions and individuals in joining global educational networks, thereby enhancing accessibility, fostering collaboration, and driving innovation. CONCLUSIONS: In conclusion, this research underscores the transformative potential of innovation, virtual connections, and collaborative initiatives in higher education. VEHUB4YOU in Africa serves as an example of how such initiatives can overcome barriers, promote global unity, and contribute to the creation of a more interconnected world of education. The study encourages further research and the implementation of innovative approaches in higher education to ensure accessibility, relevance, and the impact of education in an increasingly interconnected world. KEYWORDS: virtual connections; collaborative initiatives; transformative power; global engagement; higher education transformation; virtua
{"title":"TRANSFORMATIVE INNOVATIONS, VIRTUAL EXCHANGE, AND COLLABORATIVE LEADERSHIP: RESHAPING HIGHER EDUCATION FOR THE GLOBAL DIGITAL WORLD WEB 4.0","authors":"Olena Cherniavska, Ivan Gryshchenko, L. Hanushchak-Yefimenko, O. Olshanska, Oleksandra D. Cherniavska","doi":"10.30857/2415-3206.2023.1.10","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.1.10","url":null,"abstract":"INTRODUCTION AND RESEARCH PURPOSE: This research stems from the increasing importance of innovation in higher education and the growing role of virtual connections and collaborative initiatives in shaping the global educational landscape. Building upon prior research in this field, this study aims to provide a comprehensive exploration of how these elements come together to create a more interconnected and inclusive world of education. The central question addressed in this study is: How can innovation in higher education, particularly through virtual connections and collaborative initiatives like VEHUB4YOU, contribute to bridging educational gaps and fostering global unity? To investigate this question, we examine the objectives, methods, and impact of VEHUB4YOU as the subject of our study. \u0000HYPOTHESIS: The hypothesis of this research anticipates that innovations in higher education, aimed at using virtual connections and collaborative initiatives, particularly through programs like VEHUB4YOU, have the potential to create a more interconnected and inclusive world of education. We assume that such initiatives not only enhance accessibility and the quality of education but also stimulate innovation, promote knowledge exchange, and foster collaboration among educational institutions, contributing to global unity and the development of the educational sector. \u0000RESEARCH METHODS: The research employs a qualitative approach, including a review of existing literature, case studies, and interviews with key participants involved in VEHUB4YOU. This multifaceted methodology allows us to gather comprehensive insights into the program's objectives, implementation, and its impact on higher education within the African context. \u0000RESULTS: The study uncovers multifaceted aspects of innovation in higher education, highlighting the evolution of virtual connections in overcoming geographical barriers. It investigates collaborative initiatives as driving forces for positive change, facilitating the creation of inclusive and diverse learning environments. The case of VEHUB4YOU demonstrates how such programs assist educational institutions and individuals in joining global educational networks, thereby enhancing accessibility, fostering collaboration, and driving innovation. \u0000CONCLUSIONS: In conclusion, this research underscores the transformative potential of innovation, virtual connections, and collaborative initiatives in higher education. VEHUB4YOU in Africa serves as an example of how such initiatives can overcome barriers, promote global unity, and contribute to the creation of a more interconnected world of education. The study encourages further research and the implementation of innovative approaches in higher education to ensure accessibility, relevance, and the impact of education in an increasingly interconnected world. \u0000KEYWORDS: virtual connections; collaborative initiatives; transformative power; global engagement; higher education transformation; virtua","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139439003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-10DOI: 10.30857/2415-3206.2023.1.2
O. Olshanska, P. Puzyrova
The main aim of the article is to study the theoretical and methodological aspects of managing the competitiveness of agro-industrial enterprises in the conditions of martial law. Research methods were used when writing the article – general, scientific, economic methods of researching economic phenomena and processes: categorical analysis, the method of analysis and synthesis, the graphical and tabular method, the method of structuring and grouping. Presentation of the main research material. The article proves that the urgent issues of ensuring the competitiveness of agro-industrial enterprises, especially in the conditions of a full-scale invasion, are of fundamental importance, since the state and level of the country’s food security and the intensity of post-war recovery depend on the stability of the functioning of both individual agricultural enterprises and the entire system of the agro-industrial complex. It was determined that in the conditions of the martial law economy, the stability of the operation of an agro-industrial enterprise is determined by the effectiveness of managing its competitiveness, namely, the potential and available opportunities for the production and sale of agricultural products, which, according to their basic characteristics, are more attractive to consumers than the products of their competitors. It has been established that the theoretical and methodological aspects of managing the competitiveness of agro-industrial enterprises in the conditions of martial law acquire special importance, since it is the provision of high competitiveness of agro-industrial enterprises that should improve the process of forming a comprehensive agrarian policy, ensure optimal production-territorial relations between the subjects of the agro-industrial complex and prevent the emergence food crisis. The current state of the agro-industrial market was analyzed and the main competitive agro-industrial enterprises of Ukraine were identified as of the end of 2022: Kernel, MHP, Nibulon, Santreyd, ADM Yukreyn, Eridon, Cargill, Astarta, Delta Wilmar, LNZ, Optimus AGRO, Prometey. Conclusions. Because of the study, it was proven that an important aspect in managing the competitiveness of agro-industrial enterprises is their ability to adapt to changing economic conditions, which includes not only the use of competitive advantages, but also the ability to effectively respond to changes in the market and change its strategy in accordance with new conditions. Especially the conditions of martial law. It was found that the competitiveness of agro-industrial enterprises determines their ability to gain advantages in the competitive environment, which is characteristic of the market of agricultural products and services, which covers many aspects, given the current state of war in the country: purposeful state policy; the role of the state in the development of the agricultural sector; product quality; reduction of production costs; state ord
{"title":"THEORETICAL AND METHODOLOGICAL ASPECTS OF MANAGEMENT OF THE COMPETITIVENESS OF AGRICULTURAL ENTERPRISES UNDER MILITARY CONDITIONS","authors":"O. Olshanska, P. Puzyrova","doi":"10.30857/2415-3206.2023.1.2","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.1.2","url":null,"abstract":"The main aim of the article is to study the theoretical and methodological aspects of managing the competitiveness of agro-industrial enterprises in the conditions of martial law. \u0000Research methods were used when writing the article – general, scientific, economic methods of researching economic phenomena and processes: categorical analysis, the method of analysis and synthesis, the graphical and tabular method, the method of structuring and grouping. \u0000Presentation of the main research material. The article proves that the urgent issues of ensuring the competitiveness of agro-industrial enterprises, especially in the conditions of a full-scale invasion, are of fundamental importance, since the state and level of the country’s food security and the intensity of post-war recovery depend on the stability of the functioning of both individual agricultural enterprises and the entire system of the agro-industrial complex. It was determined that in the conditions of the martial law economy, the stability of the operation of an agro-industrial enterprise is determined by the effectiveness of managing its competitiveness, namely, the potential and available opportunities for the production and sale of agricultural products, which, according to their basic characteristics, are more attractive to consumers than the products of their competitors. It has been established that the theoretical and methodological aspects of managing the competitiveness of agro-industrial enterprises in the conditions of martial law acquire special importance, since it is the provision of high competitiveness of agro-industrial enterprises that should improve the process of forming a comprehensive agrarian policy, ensure optimal production-territorial relations between the subjects of the agro-industrial complex and prevent the emergence food crisis. The current state of the agro-industrial market was analyzed and the main competitive agro-industrial enterprises of Ukraine were identified as of the end of 2022: Kernel, MHP, Nibulon, Santreyd, ADM Yukreyn, Eridon, Cargill, Astarta, Delta Wilmar, LNZ, Optimus AGRO, Prometey. \u0000Conclusions. Because of the study, it was proven that an important aspect in managing the competitiveness of agro-industrial enterprises is their ability to adapt to changing economic conditions, which includes not only the use of competitive advantages, but also the ability to effectively respond to changes in the market and change its strategy in accordance with new conditions. Especially the conditions of martial law. It was found that the competitiveness of agro-industrial enterprises determines their ability to gain advantages in the competitive environment, which is characteristic of the market of agricultural products and services, which covers many aspects, given the current state of war in the country: purposeful state policy; the role of the state in the development of the agricultural sector; product quality; reduction of production costs; state ord","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139440808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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