Virtual reality technology for workplace training: The case for developing cultural intelligence

Cultural intelligence (CQ) is becoming increasingly important in today’s globally interconnected business world, where employees from various national cultures work collaboratively. This research uses immersive virtual reality (VR) technology as a training device to help narrow the existing knowledge gaps in CQ scholarly literature and corporate diversity training. A VR head-mounted device was used to capture qualitative and quantitative data from participants to conduct a mixed methods study. After participants engaged in the virtual simulation, a method triangulation approach - using deductive thematic analysis, word frequency analysis, sentiment analysis, and correlational analysis - was used to draw conclusions from their reflections on CQ development. Results revealed a convergence of participant statements, sentiments, and CQ scores. In addition, the emerging themes aligned with the behavioral, cognitive, and motivational dimensions of the CQ construct. A fourth theme - VR experience - also emerged from participant reflections. Sentiments concerning their immersive experience in VR were largely positive. Lastly, the quantitative scores obtained by administering the CQ measurement scale showed a high motivational CQ score indicating participant eagerness to continue engaging in the VR environment. The topical themes that emerged from this study offer theoretical contributions and practical guidelines for CQ scholars, management researchers interested in exploring VR, and corporate training managers.