评价青年旅游创新商业模式的系统特征与矩阵工具

IF 0.6 Q2 Social Sciences Economic Annals-XXI Pub Date : 2023-02-28 DOI:10.21003/ea.v201-06
Dinara Mamrayeva, Larissa Tashenova, Meiramgul Ayaganova
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引用次数: 0

摘要

本文以两种科学方法探讨青年旅游的创新商业模式:功能创新(定制化商业模式、虚拟旅游平台、特许经营商业模式)和整体(共享旅游平台、户外联合工作旅游、青年旅社组织、青年移动卡拉ok酒吧、社交网络旅游项目开发(包括跟团旅游)、青年沙发游、青年个性化旅游、组织“组合旅游”(多种旅游类型的组合)、众包旅游;以“数字游牧”的形式组织旅游,组织树木旅游,转型旅游,数字旅游,组织全地形车,轻便摩托车和自行车的旅游)。此外,该研究还确定了描述不同类型青年旅游的具体特征和组成部分的概念性商业模式:基于数字解决方案的使用,旅行社、旅行社和最终消费者之间的密切互动;旅游团及旅行社部分参与或不参与旅游优惠的设计;与旅游市场没有直接关系的第三方参与;大量中介机构的存在;明显的服务定制;服务机构通过中介机构参与旅游市场的主要参与者;使用数字工具组织无需实际出发的旅行;在基于数字平台组织旅行的过程中,个人的密切互动。在这项工作中,对搜索查询进行了科学计量学和内容分析,以确定作者所考虑的科学问题框架内的重要研究领域(该研究使用的信息总量为4309份科学文献;同时,Google Trends处理的搜索查询数为4个单位,平均观察期为5年);此外,还识别了经典商业模式和创新商业模式(包括与旅游业务相关的商业模式)的特征,创建了青年旅游概念商业模式和具体商业模式对应关系的矩阵,并根据三个选定的标准进行了分布:游客兴趣和个性化的形成水平,游客在提供旅游服务过程中的参与程度。值得注意的是,在研究结果的基础上,我们提出了旅游公司在青年旅游最优创新商业模式选择中组织功能的相关性、结构单元和组织联系的形成的概念方案。
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System characteristics and matrix tools for evaluating innovative business models of youth tourism
This scientific article is devoted to the issues of identifying innovative business models of youth tourism based on two scientific approaches: functional-innovative (customized business model, virtual tourism platform, franchising business model) and holistic (shared tourism platforms, outdoor co-working tourism, organization of youth hostels, mobile karaoke bars and pub for youth, developing tourism programs (including package tours) for social networks, couchsurfing tours for youth, personalized tourism offers for young people, the organization of «combo tours» (combination of several types of tourism), crowdsourcing tourism, organization of tours in the format of «digital nomads», organization of tree tours, transformational tourism, digital tourism, organization of tours with ATVs, mopeds and bicycles). Furthermore, the study was able to identify conceptual business models that describe the specific characteristics and components of the different types of youth tourism: close interaction between tour operator, travel agency and end consumer based on the use of digital solutions; partial involvement of tour operators and travel agencies in the design of the tourist offer or without; involvement of third parties not directly connected with the tourism market; the presence of a large number of intermediaries; pronounced customization of services; participation of the main players in the tourist market of service organizations through intermediaries; organization of trips without physical departure using digital tools; close interaction of individuals in the process of organizing trips based on digital platforms. In the work, a scientometric and content analysis of search queries was conducted to identify important research areas within the framework of the scientific problems considered by the authors (the total amount of information used for the study was 4309 scientific documents; at the same time, the number of search queries processed in Google Trends was 4 units with an average observation period of 5 years); in addition, the distinguishing features of classic and innovative business models, including those related to the tourism business, were identified, a matrix for the correspondence of conceptual and specific business models of youth tourism was created, as well as their distribution according to three selected criteria: the level of formation of tourist interest and personalization, the degree of involvement of the tourist in the process of providing tourist services. It is also important to note that based on the results of the study, a conceptual scheme for the correlation of organizational functions and the formation of structural units and organizational links within a tourism company in the selection of the optimal innovative business model for youth tourism was developed.
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来源期刊
Economic Annals-XXI
Economic Annals-XXI ECONOMICS-
CiteScore
1.50
自引率
0.00%
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0
期刊介绍: The Economic Annals-XXI Journal – recognized in Ukraine and abroad scientific-analytic edition. Scientific articles of leading Ukrainian and other foreign scientists, postgraduate students and doctorates, deputies of Ukraine, heads of state and local authorities, materials of scientific conferences and seminars; reviews on scientific monographs, etc. are regularly published in this Journal.
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