EXPLORING THE POWER OF FINANCIAL DATA VISUALIZATION: ENHANCING BUSINESS INSIGHTS THROUGH EXCEL DASHBOARD ANALYTICS

In this digital era, business financial analysis is becoming increasingly complex with the emergence of large and diverse data sets. The larger the business, the greater the amount of financial data it is accompanied by. Therefore, the development of effective and efficient analytical methods is needed to support the right decision-making in business. One approach that can be used is the use of an interactive Excel dashboard visualization. This study aims to identify the benefits and potential of using visualization dashboards in business financial analysis and to apply the concept to specific business problems. Thus, the benefits for business owners are that they can optimize financial performance through proper analysis and make future business decisions for their business development.