Japanese tourists perception about India as tourist destination

This study explores the determinants of brand image of India for Japanese tourists. The concepts of branding, image and India as a tourist destination have been reviewed. As well as a thorough study on Tourism Industry in India, its development scenarios and tourist arrival pattern were conducted. This paper also investigates the changes of tourist perception about India after the spend a considerate amount of time in our country. Analysis in the study was based on data collected from 851 Japanese tourists, based on a questionnaire floated to capture the perception of destination branding. Factor analysis was conducted on the data so collected, to arrive at the important factors affecting the Brand Image of India as a tourist destination.