Shagun Sharma, K. R. Gola, Nishtha Ujjawal, Manisha Gupta, Sadhana Tiwari
{"title":"检验个人创新对电子钱包使用的调节作用:一项实证研究","authors":"Shagun Sharma, K. R. Gola, Nishtha Ujjawal, Manisha Gupta, Sadhana Tiwari","doi":"10.47974/jsms-1167","DOIUrl":null,"url":null,"abstract":"E-wallets have been widely adopted as a convenient mode of payment. However, there are still many consumers who are hesitant to use e-wallets due to various reasons. Personal Innovativeness (PI) is a key factor in whether consumers use new technologies, such as e-wallets. This study shows the relationship of Personal Innovativeness (PI) that affects e-wallet use, and how Personal Innovativeness (PI) affects consumers’ views of e-wallets and their willingness to adopt and use this technology. A survey was conducted among a sample of 350 respondents in the age range of 18 to 50 years old. The findings of the research demonstrated that personal Innovativeness has a significant impact on e-wallet use. People with higher Personal Innovativeness (PI) are likelier to use e-wallets. The research suggests that companies that make and market e-wallets should consider PI when making and promoting their solutions to make them more popular and used. The results show that e-wallets should focus on users with higher PI and highlight their creative and easy features. This method could involve custom marketing to increase user engagement and the benefits of e-wallets. The data could also be used to develop new ways to market e-wallets and get more customers to use them.","PeriodicalId":270059,"journal":{"name":"Journal of Statistics and Management Systems","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Examine the moderating effect of personal innovativeness on e-wallets usage: An empirical study\",\"authors\":\"Shagun Sharma, K. R. Gola, Nishtha Ujjawal, Manisha Gupta, Sadhana Tiwari\",\"doi\":\"10.47974/jsms-1167\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"E-wallets have been widely adopted as a convenient mode of payment. However, there are still many consumers who are hesitant to use e-wallets due to various reasons. Personal Innovativeness (PI) is a key factor in whether consumers use new technologies, such as e-wallets. This study shows the relationship of Personal Innovativeness (PI) that affects e-wallet use, and how Personal Innovativeness (PI) affects consumers’ views of e-wallets and their willingness to adopt and use this technology. A survey was conducted among a sample of 350 respondents in the age range of 18 to 50 years old. The findings of the research demonstrated that personal Innovativeness has a significant impact on e-wallet use. People with higher Personal Innovativeness (PI) are likelier to use e-wallets. The research suggests that companies that make and market e-wallets should consider PI when making and promoting their solutions to make them more popular and used. The results show that e-wallets should focus on users with higher PI and highlight their creative and easy features. This method could involve custom marketing to increase user engagement and the benefits of e-wallets. The data could also be used to develop new ways to market e-wallets and get more customers to use them.\",\"PeriodicalId\":270059,\"journal\":{\"name\":\"Journal of Statistics and Management Systems\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Statistics and Management Systems\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.47974/jsms-1167\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Statistics and Management Systems","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47974/jsms-1167","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Examine the moderating effect of personal innovativeness on e-wallets usage: An empirical study
E-wallets have been widely adopted as a convenient mode of payment. However, there are still many consumers who are hesitant to use e-wallets due to various reasons. Personal Innovativeness (PI) is a key factor in whether consumers use new technologies, such as e-wallets. This study shows the relationship of Personal Innovativeness (PI) that affects e-wallet use, and how Personal Innovativeness (PI) affects consumers’ views of e-wallets and their willingness to adopt and use this technology. A survey was conducted among a sample of 350 respondents in the age range of 18 to 50 years old. The findings of the research demonstrated that personal Innovativeness has a significant impact on e-wallet use. People with higher Personal Innovativeness (PI) are likelier to use e-wallets. The research suggests that companies that make and market e-wallets should consider PI when making and promoting their solutions to make them more popular and used. The results show that e-wallets should focus on users with higher PI and highlight their creative and easy features. This method could involve custom marketing to increase user engagement and the benefits of e-wallets. The data could also be used to develop new ways to market e-wallets and get more customers to use them.