THE IMPACT OF DIVERSIFICATION ON THE SUCCESS OF MERGERS AND ACQUISITIONS: A CASE STUDY OF THE FINANCIAL SERVICES INDUSTRY

This review article examines the role of diversification in the success of mergers and acquisitions (M&A) within the framework of the financial services industry. The article provides an overview of the current research on M&A success factors, with a specific focus on the impact of diversification on post-merger performance. The article utilizes case studies from the financial services industry to explore the impact of diversification on various aspects of M&A success, including financial performance, customer satisfaction, and employee engagement. The article highlights the importance of diversification in reducing risk and increasing the likelihood of long-term success following a merger or acquisition. It also examines the challenges of achieving successful diversification, including the need for effective integration strategies and cultural alignment between the merging firms. The article concludes that diversification is a critical factor in the success of M&A activities within the financial services industry. It suggests that firms should ruminate diversification strategies when engaging in M&A activities and should prioritize effective integration and cultural alignment to ensure long-term success. The article provides valuable insights for practitioners and researchers seeking to understand the impact of diversification on M&A success within the financial services industry.