Logistics and Technical Support Strategy for a Service Enterprise

At present, with the latest events in the world, in particular, the refusal of many foreign companies providing ERP systems, to work in Russia, is increasingly topical consideration of the transition from import accounting systems to domestic products. The article is aimed to consider the theoretical aspects of developing a strategy for the development of the material and technical base of the organization and to develop the application of the studied enterprise on the basis of strategic analysis. The article considers key factors of success, degree of influence on them of political, economic, socio-cultural, technological factors, driving forces of market of products and services 1C, consumer portrait, value proposition to the client, competitive advantage, Strategic management plan, strategic interventions. The following empirical research methods were used - expert survey and questionnaire. The empirical basis of the study was made up of analytical and statistical data on franchising, media materials, Internet resources, results of discussions with specialized specialists in the field of franchising, representatives of franchising companies, information on operating franchising enterprises, own expert data of the author.