当“旧”遇上“新”:开启遗产旅游创新技术应用的未来

IF 4.4 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Hospitality & Tourism Research Pub Date : 2023-11-03 DOI:10.1177/10963480231205767
Shizhen (Jasper) Jia, Oscar Hengxuan Chi, Stephanie Daniela Martinez, Lu Lu
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引用次数: 0

摘要

本文旨在了解遗产目的地如何将创新技术(如人工智能、沉浸式技术、3D技术、大数据)应用于其日常运营,并揭示未来的研究方向,以指导遗产旅游领域的技术研究。创新技术对遗产旅游管理和营销至关重要,因为它们为游客提供互动体验,改善资源的有效管理,加强所有利益相关者之间的有效沟通,从而提高遗产旅游业的参与度和可持续性。为了实现这一目标,我们提出了一个技术-目的地交互的概念框架。进行了全面的文献检索,最终选择了111篇文章进行分析和讨论,并借鉴了该框架。基于研究结果,本研究提出了七个未来的研究方向,包括但不限于最新技术(如ChatGPT、Metaverse、Geo AI)和技术采用中的潜在挑战(如旅游泄漏、技术浪费或伦理问题)。为今后的研究开发了30个研究问题。本文有助于研究创新技术对遗产旅游的影响的研究人员和实践者。
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When “Old” Meets “New”: Unlocking the Future of Innovative Technology Implementation in Heritage Tourism
This paper aims to gain insights into how heritage destinations have adopted innovative technologies (e.g., AI, immersive technology, 3D technology, big data) into their daily operations, and to reveal future research directions that can guide technology studies in the heritage tourism domain. Innovative technologies are crucial for heritage tourism management and marketing as they provide interactive experiences for visitors, improve efficient management of resources, and enhance effective communication among all stakeholders, resulting in increased engagement and sustainability for the heritage tourism industry. To achieve this objective, we propose a conceptual framework for Technology-Destination Interaction. A comprehensive literature search was conducted, resulting in the selection of 111 articles being analyzed and discussed, drawing on the framework. Based on the results, this study proposes seven future research directions that include, but are not limited to, the latest technologies (e.g., ChatGPT, Metaverse, Geo AI) and potential challenges in technology adoption (e.g., tourism leakage, technology waste, or ethnical concerns). Thirty research questions were developed for future studies. The paper contributes to both researchers and practitioners who are interested in investigating the impact of innovative technologies on heritage tourism.
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来源期刊
Journal of Hospitality & Tourism Research
Journal of Hospitality & Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
10.10
自引率
9.50%
发文量
54
期刊介绍: The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.
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