Ontological and Methodological Limitations of Certain Cultural Evolution Approaches

Recently there has been a rise in the application of concepts and methods from biological evolutionary theory to human cultures and societies where the aim is to explain these by describing them as population-level phenomena reducible to individual-level processes. I argue against this type of view by using Mesoudi's Cultural Evolution as a case study. I claim that Mesoudi’s ontological assumptions about cultures and societies are dubious and his methodological assumptions inadequate when it comes to addressing cultural and social phenomena. A consequence is that this approach to studying culture is, at the very least, incomplete and of limited application.