DIGITAL TRANSFORMATION OF PUBLIC ADMINISTRATION: UNITY OF SERVICE DIGITAL AND SOCIAL NETWORK ASPECTS

The article reveals prospects of digitalization of public administration at the level of theoretical and methodological reflection and practical implementation. Analyzing modern public governance concepts ranging from participatory management to smart supervision, the authors conclude that, in the context of socio-technical convergence, public administration should combine the use of algorithmic control with the task of consolidating interests of stakeholders. The promotion of the concept will be determined by the stakeholder’s assessment of the role played by state digital platforms in public governance transformation. In 2021, a survey of experts was conducted to assess two aspects of their development: digital (involving the use of big data and algorithmic control) and network (based on the participation of citizens in the working-out, decision-making and implementation processes). The survey showed that authorities' use of state digital platforms to respond effectively to individual citizens' needs should be accompanied by involving them in solving socially significant problems. Therefore, the co-evolution of digital and network aspects of the functioning of public digital platforms becomes extremely important. Public decision-making should be developed in order to correct the technological bias in the digitization of public and municipal administration. The technological dimension of the digitization of public and municipal governance can be corrected through the development of public decision-making via digital platforms. And to do that, it is necessary to address the problem of stimulating activity of both officials and citizens, to increase the level of trust in the authorities.