以社会责任为导向的企业会议嵌入社区旅游:了解员工态度

IF 1 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Review International Pub Date : 2023-01-01 DOI:10.3727/154427223x16819417821750
Athitaya Pathan, Chachaya Yodsuwan, Ken Butcher
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引用次数: 0

摘要

本文研究了商务旅行行业的一个独特方面,即世界各地的组织都在对社会负责的环境中召开公司会议。本研究的目的是找出泰国参与名为MICE for COMMUNITY的新项目的员工公民行为的驱动因素。采用混合方法对访问农村社区的245名员工进行访谈和自我报告问卷。访谈结果发现,社区理解、自尊和社区契合度是积极员工体验的关键方面。社区理解和感知社区价值是积极的口碑和积极的态度的最强预测因子。新测试的预测扩展了我们对员工公民意识的理解。主要建议包括:促进企业社会责任会议的政府机构、参与企业社会责任(CSR)项目的非政府组织和企业决策者。
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Embedding Corporate Meetings with a Social Responsibility Orientation into Community-Based Tourism: Understanding Employee Attitudes
This article examines a unique aspect of the business travel industry whereby organizations worldwide are conducting corporate meetings within a socially responsible context. The aim of this study is to identify drivers of employee citizenship behaviors for staff participating in a novel program called MICE for COMMUNITY in Thailand. A mixed method approach included interviews and a self-report questionnaire of 245 employees visiting a rural community. Interview findings found that community understanding, self-esteem, and community fit were critical aspects of a positive staff experience. The strongest predictors of positive word of mouth and positive attitude toward revisiting the host community were community understanding and perceived community value. Novel predictors tested extend our understanding of employee citizenship. Key recommendations are made for government agencies involved in facilitating corporate meetings with a social responsibility orientation, nongovernment organizations, and corporate policy-makers involved in corporate social responsibility (CSR) programs.
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来源期刊
Tourism Review International
Tourism Review International HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
3.90
自引率
11.80%
发文量
19
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