Sad Puppies and SJWs: Symbolic Revolution and Challenges to Field Orthodoxy in the Struggle for Control of Science Fiction’s Hugo Awards

ABSTRACT In 2013 a group of science fiction authors launched a campaign to reform the Hugos, one of science fiction’s most prestigious awards. Dubbing themselves “Sad Puppies,” these activists sought to correct what they viewed as a political imbalance. Science fiction, they argued, had moved away from entertaining story telling in favor of heavy-handed message fiction meant to spread pernicious liberal values. This article draws on an analysis of internet posts by actors involved in the movement to examine the Puppies’ efforts to reform the science fiction field, reclaiming it as a space for conservative authors and fans. I argue that the leaders of the movement were able to build small fan communities into a larger social movement by framing the movement in such a way as to link their efforts to exogenous political and cultural debates occurring in proximate social fields. This analysis demonstrates the processes by which tournament rituals in popular culture can come to serve as contests of values, arenas within which larger political and cultural conflicts are waged.