比较抖音和YouTube上的危机传播:以2023年加州洪水为例

Q3 Social Sciences Proceedings of the Association for Information Science and Technology Pub Date : 2023-10-01 DOI:10.1002/pra2.908

Yiran Duan, Christy Khoury, Alexander O. Smith, Una Joh, Jeff Hemsley

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引用次数: 0

摘要

2023年1月，加州严重的洪水促使用户捕捉并分享受影响环境的视频片段。这项初步研究利用这一危机事件来比较三种视频内容格式(YouTube视频、YouTube短片和TikTok视频)的评论行为。使用网络和回归分析研究了这三种格式的45个视频，我们发现，尽管TikTok视频的观看次数比YouTube视频多，但YouTube上的用户评论和回复他人的次数比TikTok更多。此外，我们发现YouTube短片下的评论行为最为活跃。这项工作引发了更多的研究，以了解平台设计和功能支持如何影响围绕特定事件的危机沟通。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Comparing Crisis Communication on TikTok and YouTube: A Case Study of the 2023 California Floods

ABSTRACT In January 2023, heavy California flooding prompted users to capture and share video footage of their impacted surroundings. This preliminary study uses this crisis event to compare commenting behavior across three video content formats: YouTube videos, YouTube shorts, and TikTok videos. Using network and regression analysis to study 45 videos across these three formats, we find that users commented and replied to others more on YouTube than TikTok despite TikTok videos having more views than YouTube videos. Additionally, we find the most vibrant comment behavior under YouTube shorts. This work provokes additional research to understand the exact ways in which platform design and affordances can influence crisis communication around a specific event.

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