2023年会议上的宏观营销教育学

IF 3.7 4区 管理学 Q2 BUSINESS Journal of Macromarketing Pub Date : 2023-09-11 DOI:10.1177/02761467231200846
Julie V. Stanton
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引用次数: 0

摘要

这篇评论总结了6月份在西雅图举行的2023宏观营销会议的两个会议上的演讲。这两节课的重点是宏观营销教学法,并举例说明我们如何让学生进一步了解宏观营销。
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Macromarketing Pedagogy at the 2023 Conference
This commentary summarizes the presentations made during two sessions at the 2023 Macromarketing Conference held in Seattle in June. The two sessions were focused on macromarketing pedagogy, and offer examples of how we can further macromarketing understanding in our students.
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来源期刊
CiteScore
5.00
自引率
25.80%
发文量
46
期刊介绍: The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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