公平知觉在关系持续时间、品牌资产与策略整合中的作用

IF 2 4区管理学 Q3 BUSINESS Journal of Business-To-Business Marketing Pub Date : 2023-10-30 DOI:10.1080/1051712x.2023.2272993

Jin Yong Park, Changju Kim

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Role of Justice Perception in Relationship Duration, Brand Equity, and Strategic Integration

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Journal of Business-To-Business Marketing BUSINESS-

CiteScore

2.20

自引率

35.70%

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期刊介绍： The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities

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