{"title":"参照群体影响的作用：以工作群体和非工作群体为基准的研究","authors":"Semila Fernandes , Rajesh Panda","doi":"10.1016/j.iimb.2023.10.002","DOIUrl":null,"url":null,"abstract":"<div><p>This research examines reference group influence on working women and non-working women. It examines how working women and non-working women differ in their susceptibility to reference group influence across product categories: private necessity, private luxury, public necessity, and public luxury. Data collection included 1044 responses, which were analysed using analysis of variance and validated through discriminant analysis. Results show that working women and non-working women differ in their susceptibility towards reference group influences. The findings reaffirm that it is imperative to devise different marketing approaches accordingly and that women cannot be considered a single homogenous target market.</p></div>","PeriodicalId":46337,"journal":{"name":"IIMB Management Review","volume":"35 4","pages":"Pages 405-417"},"PeriodicalIF":1.7000,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0970389623000988/pdfft?md5=5dbe6c01e2d43f0fdf0d5ea6746c1d3e&pid=1-s2.0-S0970389623000988-main.pdf","citationCount":"0","resultStr":"{\"title\":\"The role of reference group influence: A benchmarking study with working and non-working groups\",\"authors\":\"Semila Fernandes , Rajesh Panda\",\"doi\":\"10.1016/j.iimb.2023.10.002\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>This research examines reference group influence on working women and non-working women. It examines how working women and non-working women differ in their susceptibility to reference group influence across product categories: private necessity, private luxury, public necessity, and public luxury. Data collection included 1044 responses, which were analysed using analysis of variance and validated through discriminant analysis. Results show that working women and non-working women differ in their susceptibility towards reference group influences. The findings reaffirm that it is imperative to devise different marketing approaches accordingly and that women cannot be considered a single homogenous target market.</p></div>\",\"PeriodicalId\":46337,\"journal\":{\"name\":\"IIMB Management Review\",\"volume\":\"35 4\",\"pages\":\"Pages 405-417\"},\"PeriodicalIF\":1.7000,\"publicationDate\":\"2023-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S0970389623000988/pdfft?md5=5dbe6c01e2d43f0fdf0d5ea6746c1d3e&pid=1-s2.0-S0970389623000988-main.pdf\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"IIMB Management Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0970389623000988\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"IIMB Management Review","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0970389623000988","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}
The role of reference group influence: A benchmarking study with working and non-working groups
This research examines reference group influence on working women and non-working women. It examines how working women and non-working women differ in their susceptibility to reference group influence across product categories: private necessity, private luxury, public necessity, and public luxury. Data collection included 1044 responses, which were analysed using analysis of variance and validated through discriminant analysis. Results show that working women and non-working women differ in their susceptibility towards reference group influences. The findings reaffirm that it is imperative to devise different marketing approaches accordingly and that women cannot be considered a single homogenous target market.
期刊介绍：
IIMB Management Review (IMR) is a quarterly journal brought out by the Indian Institute of Management Bangalore. Addressed to management practitioners, researchers and academics, IMR aims to engage rigorously with practices, concepts and ideas in the field of management, with an emphasis on providing managerial insights, in a reader friendly format. To this end IMR invites manuscripts that provide novel managerial insights in any of the core business functions. The manuscript should be rigorous, that is, the findings should be supported by either empirical data or a well-justified theoretical model, and well written. While these two requirements are necessary for acceptance, they do not guarantee acceptance. The sole criterion for publication is contribution to the extant management literature.Although all manuscripts are welcome, our special emphasis is on papers that focus on emerging economies throughout the world. Such papers may either improve our understanding of markets in such economies through novel analyses or build models by taking into account the special characteristics of such economies to provide guidance to managers.
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