The dangers and distractions of in-vehicle safety and infotainment enhancements: stakeholders’ views on the role of third parties in ways forward

Abstract Distracted driving is a leading contributor to road crashes. Distractions can be caused by devices integrated within the vehicle itself or mobile phones. There is limited regulation of most distractions, except mobile phones, therefore providing an opportunity for third parties to take an active role in minimising distractions caused by in-vehicle technology and mobile phones. To date, the role of third parties has received limited attention in the road safety literature. This study uses 14 interviews and written responses from road safety experts, enforcement agencies and regulators in Australia and the United Kingdom to discuss the potential role of third parties in reducing distracted driving. The results indicate car manufacturers, car retailers, employers with commercial fleets and sole operators can play a significant role in reducing distracted driving by more clearly regulating in-vehicle technologies, educating consumers and mobile phone use during worktime.