PENGARUH IKLIM USAHA TERHADAP ADOPSI INOVASI BUDIDAYA LOBSTER SISTEM KERAMBA DASAR DI KABUPATEN BANYUWANGI

Tingkat adopsi inovasi budidaya lobster sistem keramba dasar di Kabupaten Banyuwangi masih tergolong rendah. Iklim usaha dalam usaha budidaya lobster yang kondusif diduga dapat memengaruhi proses adopsi inovasi budidaya lobster sistem keramba dasar. Penelitian ini bertujuan untuk menganalisis faktor-faktor dari iklim usaha yang memengaruhi proses adopsi inovasi budidaya lobster sistem keramba dasar di Kabupaten Banyuwangi dalam upaya mempercepat proses adopsi inovasi. Penentuan populasi dan sampel dilakukan dengan teknik sensus dengan jumlah 110 responden yang tersebar di 3 kecamatan, yaitu Wongsorejo, Kalipuro, dan Pesanggaran. Data dianalisis menggunakan SmartPLS versi 3.0. Dukungan sarana dan prasarana budidaya memengaruhi tahap persuasi dan dukungan pasar memengarui tahap pengetahuan pada proses adopsi inovasi budidaya lobster sistem keramba dasar. Sementara itu, tahap pengetahuan memengaruhi tahap persuasi dan tahap persuasi memengaruhi tahap keputusan pembudidaya dalam mengadopsi inovasi budidaya lobster sistem keramba dasar. Rendahnya tingkat adopsi inovasi budidaya lobster sistem keramba dasar dapat disebabkan oleh: (1) kerumitan inovasi; (2) ketidaksesuaian inovasi dengan kondisi perairan di beberapa wilayah di Kabupaten Banyuwangi (Kecamatan Pesanggaran); (3) tidak terjangkaunya harga bibit lobster, dan (4) harga jual lobster yang murah. Peningkatan adopsi inovasi budidaya lobster sistem keramba dasar secara berkelanjutan di Kabupaten Banyuwangi membutuhkan iklim usaha yang ideal, dengan melibatkan kerjasama dan peran aktif dari pemerintah dan mitra terkait lainnya.The level of adoption of bottom cage system lobster cultivation innovations in Banyuwangi Regency is still relatively low. A conducive business climate in lobster farming is thought to influence the process of adopting innovations in bottom cage system lobster cultivation. This study aims to analyze the factors of the business climate that influence the process of adopting innovations in bottom cage system lobster cultivation in Banyuwangi Regency in an effort to accelerate the innovation adoption process. The population and sample were determined using a census technique, with a total of 110 respondents spread across 3 districts, namely Wongsorejo, Kalipuro, and Pesanggaran. The data were analyzed using SmartPLS version 3.0. Support for cultivation facilities and infrastructure affects the persuasion stage, and market support influences the knowledge stage in the adoption process of bottom cage system lobster cultivation innovations. Meanwhile, the knowledge stage influences the persuasion stage, and the persuasion stage influences the farmer's decision stage in adopting the bottom cage system lobster farming innovation. The low level of adoption of bottom cage system lobster cultivation innovations can be caused by: (1) the complexity of innovation; (2) the incompatibility of innovation with water conditions in several areas in Banyuwangi Regency (Pesanggaran District); (3) the price of lobster seeds being unaffordable; and (4) the selling price of lobsters being cheap. Increasing the adoption of sustainable bottom cage system lobster cultivation innovations in Banyuwangi Regency requires a conducive business climate involving cooperation and an active role from the government and other related partners.