The Duality Determinants of Adoption Intention in Digital Transformation Implementation

The COVID-19 pandemic has accelerated the trend of digital transformation (DT) among businesses. DT redefines business models, which significantly changes employees' work practices. If employees lack an appropriate mindset for DT, it can result in DT failure. However, little research has explored the intention of employees to embrace DT. This study proposes a dilemmatic dual-factor research model to examine the factors influencing employees' acceptance of DT, including management support and resistance to change in the outer/explicit aspect and perceived benefits and inertia in the inner/tacit aspect. The study found that the perceived benefits of DT positively impact employees' intention to accept DT, but resistance to change and perceived inertia are significant barriers. Moreover, management support alone is insufficient to encourage employees to accept DT. This study is distinct from prior research, which typically focuses on successfully implementing DT from the firm's perspective. Instead, the study offers valuable insights into promoting employee acceptance of DT.