The Fundamental Role of Care in Public Management: A Case Analysis in a Basic Health Unit in Maranhão

Objective: The article objective to show the importance of care in a basic health unit in Maranhão. Method: The methodology used was through books that report on the theme, case study, closed questionnaire of a qualitative nature, exploratory descriptive character, involving users of the unit, with 5 (five) questions for each respondent, applied and tabulated in the period between the 5th of April and the 9th of April 2021, with a margin of error of 2%, involving a sample of 50 respondents. Results and conclusion: Since, the justification comes from meeting that the service in a public agency is as fundamental, as in private companies, and the quality of service is essential as a factor to retain customers, even if it is in the public sector. Research implication: In some public organizations, the service to the public is very weak, and some servers leave the service to the user to be desired. Originality/value: An analysis of quality and attention is essential for People's Management and Public Management