Microcharity: a promising alternative to microcredit for poverty alleviation

Purpose Microcharity is a non-profit organization promoting social brotherhood through small donations and volunteer services among diverse members, aiming to address poverty through compassion, cooperation and humanitarianism. The study aims to comprehend the role of microcharity as an alternative to microcredit for poverty alleviation. It sheds light on the modus operandi, prospects and problems associated with microcharity. Design/methodology/approach The current study used a qualitative research design to investigate a social phenomenon while involving the researchers directly. The study applied participatory action research by involving participants and researchers to comprehend social challenges and evaluate their experiences. The study made considerable use of participant-observer data and field observations. Findings It has been revealed that microcharity has potential to address social challenges faced by the marginalized and vulnerable section of society. Research limitations/implications This study is based on participatory action research, and therefore, it suffers from academic standardization and heavily depends on researchers. On the other hand, it offers practical approach to solve social problems and would bring forth realistic resolution by offering insights of those making use of micro charity for philanthropic activities. Practical implications The article is especially helpful for communities that must respond to emergencies and will be beneficial to individuals and institutions working for social welfare. Social implications It will bring forth various facets of micro charity as an alternate for fundraising to rescue sufferers of social exigencies through collective efforts. Originality/value The article represents original scholarly research, leveraging the researchers' personal experience to enrich the understanding of microcharity. Its implications are valuable for communities involved in social welfare and can benefit individuals working for charitable institutions, cooperative societies, NGOs and social welfare programmes of government. Additionally, the study's insights can aid researchers in designing new methodologies to explore microcharity and its impact on social welfare initiatives.