Analysis of the Reasons for the Choice of Chinese and Japanese Electronic Game Products: Based on the Different Strategic Perspectives of Chinese and Japanese Game Enterprises

In recent years, Japanese video games have caused a wave among Chinese young people, but in contrast, Chinese video games from local manufacturers seem to struggle to do the same. Accordingly, this paper will analyze from external causes: This paper analyzes the different strategic perspectives of Chinese and Japanese game companies on the market. Taking FROM SOFTWARE, a Japanese game developer, and its games, and Softstar Technology (Beijing) Co., LTD., a Chinese game developer, and its games as examples, it explores the factors that enterprises attach importance to game development, such as the diversity and innovation of games. This paper analyzes its positive influence on young people, and further analyzes the success of Japanese game developer enterprise strategy and the shortcomings of Chinese game developer enterprise strategy, so as to provide experience for the future development of Chinese game enterprise.