SOCIO-CULTURAL ASPECTS OF THE TRANSFORMATION OF NATIONAL IDENTITY IN THE POST-SOVIET PERIOD: SOCIO-POLITICAL ANALYSIS

The purpose of the study is to consider the foundations of national identity, such as historical and cultural memory, which also include the traditional values of society and the attitudes of both society and the state towards them. Consider which values are key-values for Russian society, how actively they are reproduced at the level of cultural translators. Results: the data obtained showed that there is no real consensus in Russian society about a single system of values shared by both society and the state. The policy pursued by the state often contradicts the values declared by the state. It is necessary to take real effective measures in order to bring, first of all, the economic and cultural policy of the state into line with the traditional spiritual and moral values of Russian society. There is an acute contradiction in society between those values that are perceived by society as fundamental, and those values that are transmitted to society, including by the leaders of public opinion who enjoy the greatest confidence. Society is clearly aware of the inconsistency of the current situation with its real needs, as well as the urgent need to implement these values. In particular, this applies to social justice. The lack of consensus makes the field of values open to outside influences, capable of being filled with values from any sources, including foreign elements that consciously or unconsciously destroy the national self-consciousness.