UX Usability Study to Improve NFT Marketplace Platform Usability: Focusing on UPbit experienced and inexperienced users among early marketplace users

Financial services are changing due to the development of Information and Communication Technology (ICT), of which the NFT platform is drawing attention from 2030. MZ generations have less resistance to NFT transactions due to their experience in investing in virtual currency, but there is a problem that they lack understanding of the concept. In order to solve this problem, it is necessary to find difficulties and problems in using the service and to help improve usability by presenting improvement plans. As a research method, hypotheses were established for those with experience and no experience in cryptocurrency for NFT marketplaces, usability evaluation criteria were designed through prior research on usability evaluation, and usability evaluation and interviews were conducted. As a result of the study, it was confirmed that there was no significant correlation between the two groups on NFT usability, and problems were derived and guidelines were proposed. It is expected that the usability of NFT trading services will be supplemented in the future through guidelines for improving platform usability.