Exploring the longevity of global foodservice brands; top CEO’s reveal how their companies have survived and thrived for over 50 years

AbstractAs a global study on prominent food service brands, the study focuses on longevity challenges facing the industry. Few startups manage to withstand and thrive within the industry for longer than a decade. The research collects data from three prominent food service firms with global recognition namely, Burger King, Paul Bakery, and Starbucks. The particular study is unique in its utilization of prominent leaders with the given companies and focusing on exploring and identifying the effective strategic methods associated with longevity. More so, the journal uses a multiple-case, multiple-unit case approach to examine the data within each situation and across numerous situations. The results revealed a strong connection between business longevity and the following variables namely organizational culture, technology and innovation, leadership, and organizational strategy. Conclusively, the findings call for the creation of a cultural pseudo-community around firms and customization of leadership techniques and organizational strategies.Keywords: Business longevityfoodservice brandsorganizational cultureorganizational strategyStarbucks Data depositionThere is no plan to make this data set open, however the content is owned by the research author.Disclosure statementNo potential conflict of interest was reported by the authors.Data availability statementAs this is primarily qualitative research there is no specific data set, except in the form of interview transcript.