Exploration on Branding Practice of Reading Promotion in University Library—Take Sanjiang University's "Classic Reading Sharing Meeting" as an Example

Under the background of advocating reading for all, it has become an important task for university libraries to carry out reading promotion deeply and effectively, and the establishment of reading activity brand is an important part of reading promotion. With the deepening development of library's public cultural service function in recent years, various reading promotion activities of the library are characterized and diversified, and the branding of reading promotion has ushered in an unprecedented development opportunity, which also needs to be deepened and improved. Taking Sanjiang University's "Classic Reading Sharing Meeting" as an example, this paper specifically analyzes the practice process of branding reading promotion activities in university libraries. From the preparation work to the specific implementation process, it is analyzed in detail. According to the achievements and existing problems in the promotion process, the corresponding sustainable development strategies are put forward, which provides new ideas for further consolidating and expanding the achievements of brand development.