Exploring the teaching reform path based on OBE concept - Taking the introduction of artificial intelligence into the course of "network marketing" as an example

This article explores the teaching reform path based on the OBE (Output Based Education) concept, and takes the introduction of artificial intelligence in the course of "Network Marketing" as an example to illustrate. The article first introduces the background and significance of the OBE concept, emphasizing that teaching reform needs to focus on achieving learning outcomes. Then, taking the course "Online Marketing" as an example, the current problems in teaching were analysed, such as outdated teaching content and insufficient practical abilities of students. Subsequently, the article introduced artificial intelligence technology and proposed the idea and specific methods of introducing artificial intelligence in the course of "Network Marketing". Finally, the article summarizes the teaching reform path based on the OBE concept and puts forward some suggestions, providing reference for future teaching reforms. Overall, this article explores the teaching reform path based on the OBE concept by taking the introduction of artificial intelligence in the course of "Network Marketing" as an example. This reform approach helps to improve students' learning effectiveness and practical abilities, while also improving teachers' teaching level and quality.