Blitz Innovation Framework — From Innovation to Ecosystem for Software Startups

Start-ups and established organisations alike create business models around value propositions. This would make value propositions the core offering of value, around which business model efforts are based on. Products are created following successful validation of any identified value proposition. This research proposes a holistic approach to value proposition development, with the aim of helping software start-ups to quickly develop and scale their product development efforts. The proposed framework takes a process-based approach while remaining user-centric. It covers the whole spectrum of the value proposition development process ranging from the study of the user to managing growth-related aspects of the product and monitoring performance via the identification of key metrics. This end-to-end approach can help inexperienced start-up teams during their early development efforts and therefore lower the barriers of entry for the software startup space. Validation for the proposed framework is done using a case study approach of a successful value proposition by a former start-up.