The code of the streets in Beijing: Style-shifting and changing personae in the performance of Beijing male rappers

Abstract This study explores the link between stylized forms of language and the construction of social identities in performance in the Beijing hip hop community. It focuses on the indexical process by which rappers rely on existing characterological figures and local linguistic variables in Beijing Mandarin (i.e. rhotacized syllable finals, lenited retroflexes, interdentalized dental sibilants, and fronted palatals) to construct hip hop affiliated identities. A variationist analysis provides evidence of style-shifting between two generations of Beijing male rappers, who employ these socially salient linguistic features to different degrees, but always in a semiotically coherent package, in their performance. The analysis further demonstrates how the rappers maintain street credibility through a cultural alignment between hip hop and local social types. By examining the indexicality of these variables, the study highlights the interplay of hip hop ideology, local linguistic features, and local social types in stylistic practices and personae construction. (Hip hop, indexicality, iconicity, performance, Mandarin Chinese)*