社会规范呼吁对促进COVID-19预防行为的有效性:一项多研究检验。

IF 3 3区 医学 Q1 COMMUNICATION Health Communication Pub Date : 2024-11-01 Epub Date: 2023-11-19 DOI:10.1080/10410236.2023.2284493
Rain Wuyu Liu, Ying Cheng, Juliana L Barbati, Stephen A Rains, Tracy E Crane, Kacey C Ernst
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引用次数: 0

摘要

最近的研究表明,社会规范观念可以预测人们对COVID-19预防卫生措施的依从性。然而,需要更多的实证研究来评估不同类型的社会规范信息对行为结果的影响。在社会规范文献和框架的指导下,目前的研究通过检查描述性和禁令性规范呼吁的影响,通过对照实验和社交媒体活动促进社会距离和戴口罩的实践,解决了这一需求。这项多研究的调查结果显示了描述性和禁令性规范信息(与无信息暴露相比)在促进焦点行为方面的有效性,并强调了禁令性规范呼吁在促进行为意图和增加社交媒体参与度方面的优势。讨论了理论意义和实践建议。
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The Effectiveness of Social Norm Appeals on Promoting COVID-19 Prevention Behaviors: A Multistudy Examination.

Recent research shows social norm perceptions predict people's adherence to COVID-19 preventative health practices. Nonetheless, additional empirical studies are necessary to evaluate the effectiveness of different types of social norm messages on behavioral outcomes with experimental designs. Guided by the social norm literature and frameworks, the current research addresses this need by examining the effects of descriptive and injunctive norm appeals promoting the practice of social distancing and mask-wearing with both a controlled experiment and social media campaigns. Results from this multistudy investigation showed the effectiveness of descriptive and injunctive norm messages (v. no message exposure) in promoting focal behaviors and highlighted the superiority of injunctive norm appeals in promoting behavioral intentions and increasing social media engagement. Theoretical implications and recommendations for practice are discussed.

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来源期刊
CiteScore
8.20
自引率
10.30%
发文量
184
期刊介绍: As an outlet for scholarly intercourse between medical and social sciences, this noteworthy journal seeks to improve practical communication between caregivers and patients and between institutions and the public. Outstanding editorial board members and contributors from both medical and social science arenas collaborate to meet the challenges inherent in this goal. Although most inclusions are data-based, the journal also publishes pedagogical, methodological, theoretical, and applied articles using both quantitative or qualitative methods.
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