外卖平台与食物浪费:解读印尼Z世代中促销、知识与主观规范的作用

IF 3.7 Q2 ENVIRONMENTAL SCIENCES Cleaner and Responsible Consumption Pub Date : 2023-11-20 DOI:10.1016/j.clrc.2023.100152
Kristia Kristia , Sándor Kovács , Erdey László
{"title":"外卖平台与食物浪费:解读印尼Z世代中促销、知识与主观规范的作用","authors":"Kristia Kristia ,&nbsp;Sándor Kovács ,&nbsp;Erdey László","doi":"10.1016/j.clrc.2023.100152","DOIUrl":null,"url":null,"abstract":"<div><p>With the popularity of food delivery applications in Indonesia, there is a need to promote responsible consumption habits, specifically in mitigating food waste. This study examined the influence of promotion, knowledge, and subjective norms on sustainable food waste behaviour among Generation Z individuals in Indonesia. The study involved an online survey of 561 Generation Z users of meal delivery platforms, with data analysis conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) through SMART-PLS 4 software. The study contradicted that promotion and knowledge directly affect food waste reduction behaviour. Promotion can positively impact responsible food waste behaviour when mediated by price consciousness and perceived behavioural control. Knowledge requires attitude and perceived behavioural control to influence responsible food-wasting. It became apparent that subjective norms directly affected responsible food waste and were mediated by attitude. The antecedent variables examined in this study explained a 63.7% variance of sustainable behaviour towards food waste, indicating moderate explanatory power. Promotion conducted by food delivery service applications, accompanied by information and practical strategies to enhance consumers' perceived behavioural control, can increase the likelihood of sustainable food waste behaviour among Generation Z consumers, particularly price-conscious consumers. To foster positive attitudes and subjective norms towards sustainable food waste behaviour, policymakers can incentivize academic institutions, culinary businesses, and influencers to promote food waste reduction.</p></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":null,"pages":null},"PeriodicalIF":3.7000,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666784323000530/pdfft?md5=11f6271d2acf308a24b3c84940af2255&pid=1-s2.0-S2666784323000530-main.pdf","citationCount":"0","resultStr":"{\"title\":\"Food delivery platform and food waste: Deciphering the role of promotions, knowledge, and subjective norms among Indonesian generation Z\",\"authors\":\"Kristia Kristia ,&nbsp;Sándor Kovács ,&nbsp;Erdey László\",\"doi\":\"10.1016/j.clrc.2023.100152\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>With the popularity of food delivery applications in Indonesia, there is a need to promote responsible consumption habits, specifically in mitigating food waste. This study examined the influence of promotion, knowledge, and subjective norms on sustainable food waste behaviour among Generation Z individuals in Indonesia. The study involved an online survey of 561 Generation Z users of meal delivery platforms, with data analysis conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) through SMART-PLS 4 software. The study contradicted that promotion and knowledge directly affect food waste reduction behaviour. Promotion can positively impact responsible food waste behaviour when mediated by price consciousness and perceived behavioural control. Knowledge requires attitude and perceived behavioural control to influence responsible food-wasting. It became apparent that subjective norms directly affected responsible food waste and were mediated by attitude. The antecedent variables examined in this study explained a 63.7% variance of sustainable behaviour towards food waste, indicating moderate explanatory power. Promotion conducted by food delivery service applications, accompanied by information and practical strategies to enhance consumers' perceived behavioural control, can increase the likelihood of sustainable food waste behaviour among Generation Z consumers, particularly price-conscious consumers. To foster positive attitudes and subjective norms towards sustainable food waste behaviour, policymakers can incentivize academic institutions, culinary businesses, and influencers to promote food waste reduction.</p></div>\",\"PeriodicalId\":34617,\"journal\":{\"name\":\"Cleaner and Responsible Consumption\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.7000,\"publicationDate\":\"2023-11-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S2666784323000530/pdfft?md5=11f6271d2acf308a24b3c84940af2255&pid=1-s2.0-S2666784323000530-main.pdf\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Cleaner and Responsible Consumption\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S2666784323000530\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"ENVIRONMENTAL SCIENCES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Cleaner and Responsible Consumption","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2666784323000530","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ENVIRONMENTAL SCIENCES","Score":null,"Total":0}
引用次数: 0

摘要

随着印尼外卖应用的普及,有必要促进负责任的消费习惯,特别是在减少食物浪费方面。本研究考察了促进、知识和主观规范对印度尼西亚Z世代个人可持续食物浪费行为的影响。该研究涉及对561名外卖平台的Z世代用户进行在线调查,并通过SMART-PLS 4软件使用结构方程建模-偏最小二乘(SEM-PLS)进行数据分析。这项研究反驳了宣传和知识直接影响减少食物浪费行为的说法。在价格意识和感知行为控制的调节下,促销可以积极影响负责任的食物浪费行为。知识需要态度和感知到的行为控制来影响负责任的食物浪费。很明显,主观规范直接影响负责任的食物浪费,并受到态度的调节。本研究检测的前因变量解释了63.7%的可持续食物浪费行为方差,说明解释力中等。通过食品配送服务应用进行的推广,加上增强消费者感知行为控制的信息和实用策略,可以增加Z世代消费者,特别是对价格敏感的消费者产生可持续食物浪费行为的可能性。为了培养对可持续食物浪费行为的积极态度和主观规范,政策制定者可以激励学术机构、烹饪企业和有影响力的人促进减少食物浪费。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Food delivery platform and food waste: Deciphering the role of promotions, knowledge, and subjective norms among Indonesian generation Z

With the popularity of food delivery applications in Indonesia, there is a need to promote responsible consumption habits, specifically in mitigating food waste. This study examined the influence of promotion, knowledge, and subjective norms on sustainable food waste behaviour among Generation Z individuals in Indonesia. The study involved an online survey of 561 Generation Z users of meal delivery platforms, with data analysis conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) through SMART-PLS 4 software. The study contradicted that promotion and knowledge directly affect food waste reduction behaviour. Promotion can positively impact responsible food waste behaviour when mediated by price consciousness and perceived behavioural control. Knowledge requires attitude and perceived behavioural control to influence responsible food-wasting. It became apparent that subjective norms directly affected responsible food waste and were mediated by attitude. The antecedent variables examined in this study explained a 63.7% variance of sustainable behaviour towards food waste, indicating moderate explanatory power. Promotion conducted by food delivery service applications, accompanied by information and practical strategies to enhance consumers' perceived behavioural control, can increase the likelihood of sustainable food waste behaviour among Generation Z consumers, particularly price-conscious consumers. To foster positive attitudes and subjective norms towards sustainable food waste behaviour, policymakers can incentivize academic institutions, culinary businesses, and influencers to promote food waste reduction.

求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Cleaner and Responsible Consumption
Cleaner and Responsible Consumption Social Sciences-Social Sciences (miscellaneous)
CiteScore
4.70
自引率
0.00%
发文量
40
审稿时长
99 days
期刊最新文献
Green public procurement in construction: A systematic review Bridging gaps in the demand and supply for circular economy: Empirical insights into the symbiotic roles of consumers and manufacturing companies Tackling fashion waste from inside the wardrobe: The influence of personal factors on sustainable clothing use practice How to promote mobile phone recovery? Evaluation of a collection campaign in Belgian schools Unraveling the closet: Exploring reflective decluttering and its implications for long-term sufficient clothing consumption
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1