Antigone G. Kyrousi, Eirini Koronaki, Athina Y. Zotou, Anastasios Panopoulos
{"title":"一种价值观并不“适合”所有人:通过消费者个性的视角进行价值取向的奢侈品广告","authors":"Antigone G. Kyrousi, Eirini Koronaki, Athina Y. Zotou, Anastasios Panopoulos","doi":"10.1080/10696679.2023.2280564","DOIUrl":null,"url":null,"abstract":"This paper investigates how consumers’ individual differences (personal values and characteristics in the adaptations level of personality) affect responses to luxury advertising laden with two opp...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":4.4000,"publicationDate":"2023-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"One value does not ‘fit’ all: value-laden luxury advertising through the lens of consumer individuality\",\"authors\":\"Antigone G. Kyrousi, Eirini Koronaki, Athina Y. Zotou, Anastasios Panopoulos\",\"doi\":\"10.1080/10696679.2023.2280564\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper investigates how consumers’ individual differences (personal values and characteristics in the adaptations level of personality) affect responses to luxury advertising laden with two opp...\",\"PeriodicalId\":16424,\"journal\":{\"name\":\"Journal of Marketing Theory and Practice\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.4000,\"publicationDate\":\"2023-11-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Theory and Practice\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10696679.2023.2280564\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Theory and Practice","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10696679.2023.2280564","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
One value does not ‘fit’ all: value-laden luxury advertising through the lens of consumer individuality
This paper investigates how consumers’ individual differences (personal values and characteristics in the adaptations level of personality) affect responses to luxury advertising laden with two opp...
期刊介绍：
The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
