克服战略气候传播中的“指责游戏”:从脱钩指责到跨舞台议程

IF 3.1 Q1 COMMUNICATION Journal of Communication Management Pub Date : 2023-11-22 DOI:10.1108/jcom-12-2022-0132
Alexandra Krämer, Peter Winkler
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引用次数: 0

摘要

气候危机是全球性的威胁。研究表明,有必要在媒体、政治、商业、学术界和抗议等不同领域共同努力,以应对这一威胁。然而,关于应对气候危机的社会变革的沟通也面临着挑战。这些挑战,其中包括公开指责在不同领域对自称变革推动者的虚伪和无能的不一致。这使得公共气候传播越来越成为一种“指责游戏”。战略传播学者已经开始参与到这场辩论中,从而承认气候传播是一个跨越舞台的、必然存在争议的问题。然而,对不同公共领域中具体的不一致指控缺乏系统的概述。这篇概念性文章提供了基于宏观关注的公共领域方法和解耦奖学金的概述。通过对气候相关战略传播研究的系统文献综述和邻近领域气候传播研究的关键争论,作者开发了一个框架,描绘了虚伪和无能的不一致指责,即政策-实践和手段-目的脱钩,如何在不同的气候传播领域表现出来。原创性/价值这一框架让人们意识到,在不同的气候传播领域,将指责脱钩是共同的挑战,强调了跨领域战略传播议程的必要性。这一议程需要一种沟通转变,从淡化到接受脱钩指控,从相互指责到认可通过指控的负责任的工作方式,从对抗到跨领域的合作。
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Overcoming the “blame game” in strategic climate communication: from decoupling accusations toward an arena-spanning agenda

Purpose

The climate crisis presents a global threat. Research shows the necessity of joint communication efforts across different arenas—media, politics, business, academia and protest—to address this threat. However, communication about social change in response to the climate crisis comes with challenges. These challenges manifest, among others, in public accusations of inconsistency in terms of hypocrisy and incapability against self-declared change agents in different arenas. This increasingly turns public climate communication into a “blame game”.

Design/methodology/approach

Strategic communication scholarship has started to engage in this debate, thereby acknowledging climate communication as an arena-spanning, necessarily contested issue. Still, a systematic overview of specific inconsistency accusations in different public arenas is lacking. This conceptual article provides an overview based on a macro-focused public arena approach and decoupling scholarship.

Findings

Drawing on a systematic literature review of climate-related strategic communication scholarship and key debates from climate communication research in neighboring domains, the authors develop a framework mapping how inconsistency accusations of hypocrisy and incapacity, that is, policy–practice and means–ends decoupling, manifest in different climate communication arenas.

Originality/value

This framework creates awareness for the shared challenge of decoupling accusations across different climate communication arenas, underscoring the necessity of an arena-spanning strategic communication agenda. This agenda requires a communicative shift from downplaying to embracing decoupling accusations, from mutual blaming to approval of accountable ways of working through accusations and from confrontation to cooperation of agents across arenas.

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来源期刊
CiteScore
5.40
自引率
6.50%
发文量
29
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