基于细粒度上下文的动态个性化POI序列推荐

IF 3.9 3区 计算机科学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS ACM Transactions on Internet Technology Pub Date : 2023-05-19 DOI:https://dl.acm.org/doi/10.1145/3583687
Jing Chen, Wenjun Jiang, Jie Wu, Kenli Li, Keqin Li
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引用次数: 0

摘要

兴趣点(POI)顺序推荐是行程和旅行路线规划中的关键任务。现有的工作通常在旅行规划中考虑时间和空间因素。然而,外部环境,如天气,通常被忽视。事实上,天气是一个重要因素,因为它会影响用户的签到行为。此外,现有的研究大多是基于静态环境的POI序列推荐。在旅行过程中,外部环境(如天气)可能会发生变化,现有作品很难及时调整POI顺序。更重要的是,人们在旅行时通常更喜欢有吸引力的路线。为了解决这些问题,我们首先对两个现实世界的登记数据集进行了全面的数据分析,以研究天气和时间的影响,以及POI序列的特征。在此基础上,提出了一种基于细粒度上下文的动态个性化POI序列推荐模型(DPSR)。它通过细粒度上下文提取用户兴趣和POI流行程度,并捕获POI序列的吸引力。接下来,我们应用蒙特卡罗树搜索模型(简称MCTS)来模拟在动态环境下(即访问POI后的天气和时间变化)推荐POI序列的过程。此外,我们考虑了不同的速度,以反映人们在poi之间可能采取不同的交通方式。为了验证DPSR的有效性,我们进行了大量的实验。结果表明,该模型可以显著提高推荐的准确率。此外,它可以更好地满足用户的偏好,增强体验。
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Dynamic Personalized POI Sequence Recommendation with Fine-Grained Contexts

The Point Of Interest (POI) sequence recommendation is the key task in itinerary and travel route planning. Existing works usually consider the temporal and spatial factors in travel planning. However, the external environment, such as the weather, is usually overlooked. In fact, the weather is an important factor because it can affect a user’s check-in behaviors. Furthermore, most of the existing research is based on a static environment for POI sequence recommendation. While the external environment (e.g., the weather) may change during travel, it is difficult for existing works to adjust the POI sequence in time. What’s more, people usually prefer the attractive routes when traveling. To address these issues, we first conduct comprehensive data analysis on two real-world check-in datasets to study the effects of weather and time, as well as the features of the POI sequence. Based on this, we propose a model of Dynamic Personalized POI Sequence Recommendation with fine-grained contexts (DPSR for short). It extracts user interest and POI popularity with fine-grained contexts and captures the attractiveness of the POI sequence. Next, we apply the Monte Carlo Tree Search model (MCTS for short) to simulate the process of recommending POI sequence in the dynamic environment, i.e., the weather and time change after visiting a POI. What’s more, we consider different speeds to reflect the fact that people may take different transportation to transfer between POIs. To validate the efficacy of DPSR, we conduct extensive experiments. The results show that our model can improve the accuracy of the recommendation significantly. Furthermore, it can better meet user preferences and enhance experiences.

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来源期刊
ACM Transactions on Internet Technology
ACM Transactions on Internet Technology 工程技术-计算机:软件工程
CiteScore
10.30
自引率
1.90%
发文量
137
审稿时长
>12 weeks
期刊介绍: ACM Transactions on Internet Technology (TOIT) brings together many computing disciplines including computer software engineering, computer programming languages, middleware, database management, security, knowledge discovery and data mining, networking and distributed systems, communications, performance and scalability etc. TOIT will cover the results and roles of the individual disciplines and the relationshipsamong them.
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