{"title":"国内消费的龙舌兰酒是小型龙舌兰生产商的机会之窗","authors":"Guillermo José Navarro del Toro","doi":"arxiv-2311.17193","DOIUrl":null,"url":null,"abstract":"The objective of this research was to determine the degree of knowledge that\nthe inhabitants of the Guadalajara Metropolitan Area (made up of the\nmunicipalities Guadalajara, Tlajomulco de Z\\'u\\~niga, Tlaquepaque, Zapopan and\nTonal\\'a) had regarding tequila and the brands produced in Los Altos of\nJalisco. For this, a survey consisting of five questions was designed, which\nwas applied in the central square, center or z\\'ocalo of each municipality. The\nresults show that the big brands, when acquired by international companies,\nfocused their attention on capturing the consumer in international markets,\nsince the prices of the same products that they export have been out of the\npocket of those who like That drink, so it could be considered that the big\nbrands, have left the national market a little behind, of course they did not\nabandon it completely, but it stopped being their main objective. Therefore, it\ncan be concluded that the national market is the window of opportunity to join\nthe small and still unknown producers to work together and in a grouped way,\nthey are able to standardize a series of products that being of the same\nquality and same packaging, they can cover the national market, and perhaps, in\nthe future, become a large company distributed throughout the territory and\nbegin the export process only with national capital.","PeriodicalId":501487,"journal":{"name":"arXiv - QuantFin - Economics","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"El tequila para consumo nacional como una ventana de oportunidades para el pequeño productor agavero\",\"authors\":\"Guillermo José Navarro del Toro\",\"doi\":\"arxiv-2311.17193\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The objective of this research was to determine the degree of knowledge that\\nthe inhabitants of the Guadalajara Metropolitan Area (made up of the\\nmunicipalities Guadalajara, Tlajomulco de Z\\\\'u\\\\~niga, Tlaquepaque, Zapopan and\\nTonal\\\\'a) had regarding tequila and the brands produced in Los Altos of\\nJalisco. For this, a survey consisting of five questions was designed, which\\nwas applied in the central square, center or z\\\\'ocalo of each municipality. The\\nresults show that the big brands, when acquired by international companies,\\nfocused their attention on capturing the consumer in international markets,\\nsince the prices of the same products that they export have been out of the\\npocket of those who like That drink, so it could be considered that the big\\nbrands, have left the national market a little behind, of course they did not\\nabandon it completely, but it stopped being their main objective. Therefore, it\\ncan be concluded that the national market is the window of opportunity to join\\nthe small and still unknown producers to work together and in a grouped way,\\nthey are able to standardize a series of products that being of the same\\nquality and same packaging, they can cover the national market, and perhaps, in\\nthe future, become a large company distributed throughout the territory and\\nbegin the export process only with national capital.\",\"PeriodicalId\":501487,\"journal\":{\"name\":\"arXiv - QuantFin - Economics\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-11-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"arXiv - QuantFin - Economics\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/arxiv-2311.17193\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"arXiv - QuantFin - Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/arxiv-2311.17193","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
El tequila para consumo nacional como una ventana de oportunidades para el pequeño productor agavero
The objective of this research was to determine the degree of knowledge that
the inhabitants of the Guadalajara Metropolitan Area (made up of the
municipalities Guadalajara, Tlajomulco de Z\'u\~niga, Tlaquepaque, Zapopan and
Tonal\'a) had regarding tequila and the brands produced in Los Altos of
Jalisco. For this, a survey consisting of five questions was designed, which
was applied in the central square, center or z\'ocalo of each municipality. The
results show that the big brands, when acquired by international companies,
focused their attention on capturing the consumer in international markets,
since the prices of the same products that they export have been out of the
pocket of those who like That drink, so it could be considered that the big
brands, have left the national market a little behind, of course they did not
abandon it completely, but it stopped being their main objective. Therefore, it
can be concluded that the national market is the window of opportunity to join
the small and still unknown producers to work together and in a grouped way,
they are able to standardize a series of products that being of the same
quality and same packaging, they can cover the national market, and perhaps, in
the future, become a large company distributed throughout the territory and
begin the export process only with national capital.