企业可持续发展绩效会影响销售业绩吗?印度企业的经验证据

IF 3.7 Q2 BUSINESS Journal of Strategic Marketing Pub Date : 2023-12-05 DOI:10.1080/0965254x.2023.2290246
Hoshiar Mal, Arun Kumar Kaushik, Manishkumar Varma
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引用次数: 0

摘要

由于企业可持续发展的重要性,企业根据各种标准提供可持续发展报告,以实现竞争优势。然而,为实现可持续发展而进行的资源分配...
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Does corporate sustainability performance affect sales performance? Empirical evidence from Indian firms
Owing to the importance of corporate sustainability, companies provide sustainability reports based on various criteria to achieve competitive advantage. However, whether resource allocation for im...
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来源期刊
CiteScore
9.20
自引率
7.30%
发文量
43
期刊介绍: Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3.To consider the role of marketing as an orientation of management at the strategic level of organizations.
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