Dr Nanda Kishore Shetty, Kavana K, Abhilasha M P, Siri R Kini, Ritik Kathuria, Nisarga T Darya, Shirin Dhar, Srinivas Prasad R, Rahul Chandra
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Analysing Consumer Behaviour for an Experiential Product: A Case Study of the Kantara Movie
A comprehensive examination of consumer behaviour pertaining to an experiential product, the Kantara movie, is presented through this research work. This case study delves into the intricate dynamics that govern the decision-making process and subsequent actions of individuals in relation to this particular cinematic offering.
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