{"title":"信息传递和动员:反叛团体、社交媒体传播和受众参与","authors":"Samuel E. Bestvater, C. Loyle","doi":"10.1177/00223433231201448","DOIUrl":null,"url":null,"abstract":"Mobilization is central to the emergence, survival and success of armed groups challenging the state, and has lately expanded to new arenas with the rise of social media. Using a new dataset of rebel group Twitter use, we examined the topics contained in rebel group social media communications to understand how different messaging strategies impact civilian engagement with rebel messages. Rather than benefiting solely from direct calls to action, we found that rebel groups also increased civilian engagement through indirect messages of self-promotion. While direct appeals received more engagement than indirect appeals, their effects were tempered by audience fatigue when relied on too heavily. We additionally found that including images further enhanced the impact of a mobilizing message. These findings expanded our understanding of rebel communications and mobilization, with important implications for combating the use of social media as a recruitment tool for violent extremism.","PeriodicalId":48324,"journal":{"name":"Journal of Peace Research","volume":"1 10","pages":""},"PeriodicalIF":3.4000,"publicationDate":"2023-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Messaging and mobilization: Rebel groups, social media communication, and audience engagement\",\"authors\":\"Samuel E. Bestvater, C. Loyle\",\"doi\":\"10.1177/00223433231201448\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Mobilization is central to the emergence, survival and success of armed groups challenging the state, and has lately expanded to new arenas with the rise of social media. Using a new dataset of rebel group Twitter use, we examined the topics contained in rebel group social media communications to understand how different messaging strategies impact civilian engagement with rebel messages. Rather than benefiting solely from direct calls to action, we found that rebel groups also increased civilian engagement through indirect messages of self-promotion. While direct appeals received more engagement than indirect appeals, their effects were tempered by audience fatigue when relied on too heavily. We additionally found that including images further enhanced the impact of a mobilizing message. These findings expanded our understanding of rebel communications and mobilization, with important implications for combating the use of social media as a recruitment tool for violent extremism.\",\"PeriodicalId\":48324,\"journal\":{\"name\":\"Journal of Peace Research\",\"volume\":\"1 10\",\"pages\":\"\"},\"PeriodicalIF\":3.4000,\"publicationDate\":\"2023-12-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Peace Research\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.1177/00223433231201448\",\"RegionNum\":1,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"INTERNATIONAL RELATIONS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Peace Research","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/00223433231201448","RegionNum":1,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"INTERNATIONAL RELATIONS","Score":null,"Total":0}
Messaging and mobilization: Rebel groups, social media communication, and audience engagement
Mobilization is central to the emergence, survival and success of armed groups challenging the state, and has lately expanded to new arenas with the rise of social media. Using a new dataset of rebel group Twitter use, we examined the topics contained in rebel group social media communications to understand how different messaging strategies impact civilian engagement with rebel messages. Rather than benefiting solely from direct calls to action, we found that rebel groups also increased civilian engagement through indirect messages of self-promotion. While direct appeals received more engagement than indirect appeals, their effects were tempered by audience fatigue when relied on too heavily. We additionally found that including images further enhanced the impact of a mobilizing message. These findings expanded our understanding of rebel communications and mobilization, with important implications for combating the use of social media as a recruitment tool for violent extremism.
期刊介绍:
Journal of Peace Research is an interdisciplinary and international peer reviewed bimonthly journal of scholarly work in peace research. Edited at the International Peace Research Institute, Oslo (PRIO), by an international editorial committee, Journal of Peace Research strives for a global focus on conflict and peacemaking. From its establishment in 1964, authors from over 50 countries have published in JPR. The Journal encourages a wide conception of peace, but focuses on the causes of violence and conflict resolution. Without sacrificing the requirements for theoretical rigour and methodological sophistication, articles directed towards ways and means of peace are favoured.