点击不等于购买:针对多种行为推荐的多任务强化学习

Huiwang Zhang, Pengpeng Zhao, Xuefeng Xian, Victor S. Sheng, Yongjing Hao, Zhiming Cui
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摘要

强化学习(RL)通过兼顾用户当前和未来的回报,在推荐系统(RS)中取得了理想的性能。然而,现有的基于 RL 的推荐方法假定用户与商品之间只存在单一类型的交互行为(如点击),而实际的推荐场景涉及多种类型的用户交互行为(如添加到购物车、购买)。在本文中,我们提出了一种用于多行为推荐的多任务强化学习模型(MTRL4Rec),该模型通过单个代理对用户的不同行为采取不同的行动。具体来说,我们首先引入一个模块化网络,其中的模块可以共享或隔离,以捕捉用户行为的共性和差异。然后,使用任务路由网络在模块化网络中为每个行为任务生成路由。我们采用分层强化学习架构来提高 MTRL4Rec 的效率。最后,我们为模型训练提出了一种训练算法和一种进一步改进的训练算法。在两个公开数据集上的实验验证了 MTRL4Rec 的有效性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

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Click is not equal to purchase: multi-task reinforcement learning for multi-behavior recommendation

Reinforcement learning (RL) has achieved ideal performance in recommendation systems (RSs) by taking care of both immediate and future rewards from users. However, the existing RL-based recommendation methods assume that only a single type of interaction behavior (e.g., clicking) exists between user and item, whereas practical recommendation scenarios involve multiple types of user interaction behaviors (e.g., adding to cart, purchasing). In this paper, we propose a Multi-Task Reinforcement Learning model for multi-behavior Recommendation (MTRL4Rec), which gives different actions for users’ different behaviors with a single agent. Specifically, we first introduce a modular network in which modules can be shared or isolated to capture the commonalities and differences across users’ behaviors. Then a task routing network is used to generate routes in the modular network for each behavior task. We adopt a hierarchical reinforcement learning architecture to improve the efficiency of MTRL4Rec. Finally, a training algorithm and a further improved training algorithm are proposed for our model training. Experiments on two public datasets validated the effectiveness of MTRL4Rec.

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