{"title":"复旦女神 \"的崛起:德育与大众文化之间的中国文化企业家精神","authors":"Marco Fumian","doi":"10.1177/18681026231219012","DOIUrl":null,"url":null,"abstract":"This article investigates the trajectory of Chen Guo, a successful moral educator who became an internet celebrity and bestselling author of self-help books thanks to the originality of her teaching methods. The article reveals that Chen Guo's contributions as a state teacher and as a popular cultural producer, rather than being at odds with each other, are to a very large extent unified, as she has managed to create a moralising but depoliticised approach to teaching which encourages personal self-improvement and social awareness by drawing from the principles and practices of self-help literature. Chen Guo's career and work thus offer a unique case to investigate the interactions and the intersections between official and popular culture in contemporary China, in particular, by observing how the current party-state's ideological apparatuses incorporate the creative use of popular cultural forms in their message with the aim of enhancing the efficacy of the official ideological education.","PeriodicalId":37907,"journal":{"name":"Journal of Current Chinese Affairs","volume":" December","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Rise of a “Fudan Goddess”: Cultural Entrepreneurship in China Between Moral Education and Popular Culture\",\"authors\":\"Marco Fumian\",\"doi\":\"10.1177/18681026231219012\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article investigates the trajectory of Chen Guo, a successful moral educator who became an internet celebrity and bestselling author of self-help books thanks to the originality of her teaching methods. The article reveals that Chen Guo's contributions as a state teacher and as a popular cultural producer, rather than being at odds with each other, are to a very large extent unified, as she has managed to create a moralising but depoliticised approach to teaching which encourages personal self-improvement and social awareness by drawing from the principles and practices of self-help literature. Chen Guo's career and work thus offer a unique case to investigate the interactions and the intersections between official and popular culture in contemporary China, in particular, by observing how the current party-state's ideological apparatuses incorporate the creative use of popular cultural forms in their message with the aim of enhancing the efficacy of the official ideological education.\",\"PeriodicalId\":37907,\"journal\":{\"name\":\"Journal of Current Chinese Affairs\",\"volume\":\" December\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-12-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Current Chinese Affairs\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/18681026231219012\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Current Chinese Affairs","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/18681026231219012","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
The Rise of a “Fudan Goddess”: Cultural Entrepreneurship in China Between Moral Education and Popular Culture
This article investigates the trajectory of Chen Guo, a successful moral educator who became an internet celebrity and bestselling author of self-help books thanks to the originality of her teaching methods. The article reveals that Chen Guo's contributions as a state teacher and as a popular cultural producer, rather than being at odds with each other, are to a very large extent unified, as she has managed to create a moralising but depoliticised approach to teaching which encourages personal self-improvement and social awareness by drawing from the principles and practices of self-help literature. Chen Guo's career and work thus offer a unique case to investigate the interactions and the intersections between official and popular culture in contemporary China, in particular, by observing how the current party-state's ideological apparatuses incorporate the creative use of popular cultural forms in their message with the aim of enhancing the efficacy of the official ideological education.
期刊介绍:
The Journal of Current Chinese Affairs is an internationally refereed academic journal published by the GIGA Institute of Asian Studies, Hamburg. The journal focuses on current developments in Greater China. It is simultaneously published (three times per year) online as an Open Access journal and as a printed version with a circulation of 1,000 copies, making it one of the world’s most widely read periodicals on Asian affairs. The Journal of Current Chinese Affairs, unlike some other Open Access publications, does not charge its authors any fee. The Journal of Current Chinese Affairs reaches a broad international readership in academia, administration and business circles. It is devoted to the transfer of scholarly insights to a wide audience. The journal is committed to publishing high-quality, original research on current issues in China in a format and style that is accessible across disciplines and to professionals with an interest in the region. The editors welcome contributions on current affairs within Greater China, including Hong Kong, Macau and Taiwan. Submissions can focus on emerging topics and current developments as well as on future-oriented debates in the fields of China''s global and regional roles; political, economic and social developments including foreign affairs, business, finance, cultural industries, religion, education, science and technology; and so on.